tankless water heaters

Stewart-Haas Racing’s Chase Briscoe along with Tony Stewart Racing’s Leah Pruett and Matt Hagan to Carry Rinnai Branding in 2023.

Kannapolis, N.C. — Rinnai America Corporation has partnered with Tony Stewart and his racing entities in NASCAR and the NHRA to promote its line of products using his diverse motorsports portfolio.

In NASCAR, fans will see the red Rinnai logo in an associate position on Stewart-Haas Racing’s No. 14 Ford Mustang driven by Chase Briscoe in the NASCAR Cup Series. In the NHRA, Tony Stewart Racing drivers Leah Pruett and Matt Hagan will carry the Rinnai logo in the Camping World Drag Racing Series, with Pruett running a full Rinnai primary sponsorship on her Top Fuel dragster in two events – the NHRA Winternationals March 30-April 2 in Pomona, California, and the NHRA Carolina Nationals Sept. 22-24 in Charlotte, North Carolina. Hagan will sport a full Rinnai livery on his Funny Car in the NHRA New England Nationals June 2-4 in Epping, New Hampshire, an event the three-time champion has won four times, including in 2022.  

“Our expertise in tankless water heating is unmatched, and this partnership with Tony Stewart and his NASCAR and NHRA teams allows us to tell that story in a thrilling, team-oriented environment that emulates the quality and dedication we put into our products and services,” said Frank Windsor, president, Rinnai America Corporation. 

“The similarities of our business to racing are numerous especially when speed efficiency, and superior quality are keys to success. Performance is paramount, and that’s something Rinnai has always understood. It’s part of our overall commitment to our customers, and racing embodies that commitment.”

The NASCAR Cup Series encompasses a total of 39 events in its milestone 75^th season, beginning with the non-points Busch Light Clash Feb. 5 at the Los Angeles Memorial Coliseum and ending with the season finale Nov. 5 at Phoenix Raceway. The NHRA Camping World Drag Racing Series includes 21 events in 2023. Its 72^nd season starts with the NHRA Gatornationals March 9-12 in Gainesville, Florida, and concludes with the NHRA Finals Nov. 9-12 in Pomona.  

“We’re incredibly proud to have this partnership with Rinnai because it shows the strength of our motorsports program,” Stewart said. “NASCAR and NHRA offer two very different fan experiences and combined they touch every corner of the country. Rinnai and its customers get the best of both worlds because our program allows a number of choices to promote its products and services.” 

In addition to branding on racecars, Rinnai becomes the official tankless water heater of Stewart Haas Racing and Tony Stewart Racing. This designation highlights Rinnai’s brand promise of “Creating a healthier way of living®”, a mantra that is at the forefront of all the company’s efforts. By continuing to offer quality products and services to homeowners and organizations, Rinnai is aiding in providing businesses and homes with energy-efficient hot water options for cleaner and healthier living. 

The announcement of the partnership comes after a series of milestone events for Rinnai America. “We opened a new manufacturing facility last year in Griffin, Georgia, that has allowed us to combat shipping delays and supply-chain challenges. In this facility, we manufacture our new RE Series™ Tankless Water Heater, the first and only non-condensing unit with a built-in pump. That product, along with our ability to manufacture in the United States, is another reason why we’ve partnered with Tony Stewart and have become the official tankless water heater of Stewart Haas Racing and Tony Stewart Racing,” Windsor said. 

A quick Hub on the Road takes us to Grasser’s Plumbing & Heating in McNabb, Ill., to visit with Tim Kuhlman to talk about the company, its new showroom, inventory and supply, and a plumbing truck tip.

As trusted hot water partner for all things installation, prevention and maintenance

Rinnai America Corporation, the leading brand of tankless water heaters, now offers a unique National Accounts program to its commercial business partners. The program is designed to be a turnkey hot water solution for its commercial customers and includes both repair and replacement services.

Rinnai’s one-stop hot water experience for hotels, restaurants and other commercial customers provides 24/7, 365 hot water support to ensure businesses can function at their highest level. Regardless of whether the water heater is a Rinnai unit or not, plumbers will be deployed from Rinnai’s vast network to assess the situation and repair product. If a replacement is needed, the plumber will work with the customer to identify the best solution for their business. And to ensure the customer has the right solution, the program delivers pricing quotes and 100% guaranteed system sizing. Additionally, in order to provide a worry-free solution for its customers, Rinnai handles all aspects of the businesses’ hot water from selecting the plumber to processing payments for the job.

“Hot water is a necessity and a vital part of our customer’s business,” said James Woodruff, Senior Director of Commercial Business for Rinnai America Corporation. “We offer our expertise in water heating as a service to our customers that is turnkey and simple. This allows them to worry less about their business operations while we ensure their hot water is there when they need it.”

Since its inception, the program has grown, now handling anything from small businesses to franchises with up to 1,000 locations. To cater fast services to the growing demand for tankless water heaters, as well as Rinnai’s growing clientele, the company has developed a vast list of contractors nationwide, who are readily available to give quotes and complete jobs when required as part of the Rinnai family.

“Through our extensive contractor network, we can coordinate our premium response program and offer a service that is much-needed by our customers in the industry,” said Rinnai America Corporation’s President Frank Windsor. “We are committed to Creating a healthier way of living, and providing a worry-free, turnkey solution for our customers is a great step towards achieving that commitment.”

To learn more about Rinnai’s National Accounts program, visit www.rinnai.us.

Acquisition is the first step of company’s bold plan to expand in Latin American commercial water heating market

Rinnai America Corporation, the leading manufacturer of tankless water heaters in North America, announced today the acquisition of Industrias MASS, the leader in the commercial water heater market in Mexico. This acquisition marks the first by Rinnai America Corporation and follows the launch of its Strategic Business Initiative announced earlier this year, meant to accelerate the company’s presence via acquisitions and partnerships.

Founded in 1964, Industrias MASS is the leading manufacturer of commercial water heaters in Mexico, with penetration of approximately one-third of the overall commercial segment. With an 86,000 square foot plant and more than one hundred employees across the country, Industrias MASS also specializes in the production of water treatment systems and the manufacturing of commercial tanks that collectively integrate advanced technology, locally manufactured materials, and a best-in-class service network. Their client base spans hospitality, healthcare, food service and other commercial verticals served by offices in Mexico City, Leon, Merida, Monterrey, Guadalajara, and Mazatlán.

“Acquiring Industrias MASS is a critical step in our commitment to the Latin American market,” said Frank Windsor, President of Rinnai America Corporation. “Our goal is to build upon the success of Industrias MASS by further investing in the company, its people, and products as a platform for growth. Through our shared pledge to innovation, as well as a complementary set of products, we’ll fuel growth while also delivering on our brand promise of Creating a healthier way of living^®.”

This strategic acquisition will enable Rinnai America Corporation to establish its local presence in Mexico, for both manufacturing and distribution, through partnership with a clear and established market leader. Industrias MASS’ complimentary product line also includes products which Rinnai has not historically offered, such as water treatment, allowing the company to expand its footprint and offer a broader product portfolio.

In addition, as part of its commitment to success in the region, Rinnai America Corporation has named Victor Molgado as its first Mexico General Manager. Molgado has more than 25 years of experience in local, regional, and international manufacturing operations and was most recently the General Manager for a large joint venture institution in Mexico.

“I’m excited about the opportunity to accelerate Rinnai’s expansion in Mexico in partnership with Industrias MASS,” Molgado said. “The combination of Industrias MASS’ market dominance and Rinnai’s technology and global market leadership unlock great potential for the Mexican market and is the clear choice to accelerate the company’s growth strategy throughout Latin America.”

“The experienced team at Industrias MASS, as well as the in-facility leadership under Victor’s direction, are critical parts of our strategy to capture the growth opportunities we see in the market,” added Windsor.

Through this acquisition Rinnai America Corporation will extend its presence across Latin America, building upon the success of its existing operations in Brazil. The company plans to advance in the region through a combination of organic growth, investment and new alliances to achieve a dominant market share in the commercial water heater market.

To learn more about Rinnai, visit www.rinnai.us.