Racing legend and successful businessman to discuss how to drive your business toward success WorkWave®, a provider of cloud-based software solutions that support every stage of a service business’s life cycle, announces racing legend Rusty Wallace as its 2023 Beyond Service User Conference keynote speaker. Wallace was the 1989 NASCAR Cup Series Champion, 1984 Rookie of Read more
WorkWave
WorkWave Announces NASCAR’s Rusty Wallace as Keynote Speaker for 2023 Beyond Service User Conference

Racing legend and successful businessman to discuss how to drive your business toward success
WorkWave®, a provider of cloud-based software solutions that support every stage of a service business’s life cycle, announces racing legend Rusty Wallace as its 2023 Beyond Service User Conference keynote speaker. Wallace was the 1989 NASCAR Cup Series Champion, 1984 Rookie of the Year and 55-time Cup Series race winner — and will go into history as one of NASCAR’s finest drivers. He will provide unique insight into driving business growth and success, and will highlight the leadership and teamwork skills needed to effectively build your business.

WorkWave®, a provider of cloud-based software solutions that support every stage of a service business’s life cycle, announces racing legend Rusty Wallace as its 2023 Beyond Service User Conference keynote speaker.
Wallace’s keynote will be held on Tuesday, Jan. 10 from 8:30-9:30 a.m., with a VIP meet-and-greet to follow. WorkWave’s CEO David F. Giannetto will be kicking off this year’s conference with a keynote presentation on Monday, Jan. 9 from 8:30-10:30 a.m., where he will be joined by other WorkWave executives to discuss the successes the company has experienced in 2022, and its future vision for 2023 and beyond.
“I am thrilled to be joining the WorkWave family at the 2023 Beyond Service User Conference to help its critical customer base of field service professionals build and grow their businesses so they can position themselves for future success,” says Wallace. “It is an honor to join WorkWave on its mission to empower its customers to grow their businesses, this time through the unique and impactful insight they will receive from the 2023 User Conference.”
For 16 straight seasons, Wallace won at least one race in NASCAR’s Cup Series, marking the third-longest such streak in history. At the time of his retirement in 2005, Wallace’s 55 victories marked the eighth-best all-time total and his nearly 20,000 laps led ranked seventh all-time. Wallace is often credited as being one of the catalysts behind the mainstream appeal the sport enjoys today. Currently, Wallace serves as Lead Analyst for MRN Radio — the Voice of NASCAR — where he is heard on more than 700 affiliates nationwide, as well as on Sirius XM Radio.
Wallace is also active in other business pursuits. In 2005, he became the first NASCAR driver in recent history to design a professional racing facility when he inked the plans for the 7/8-mile Iowa Speedway. The facility opened to rave reviews and has hosted rounds of the NASCAR Xfinity Series, the NASCAR Camping World Truck Series and the Indycar Series. Wallace is also the principal stakeholder in the Rusty Wallace Automotive Group, a collection of eight automotive dealerships located in eastern Tennessee.
“We are honored to welcome Rusty Wallace to this year’s User Conference. He is not just a NASCAR racing legend, but a successful businessman who understands how important decision-making, teamwork and focus is both on and off the track. He will absolutely leave our customers feeling inspired and ready to drive their businesses forward,” says Giannetto.
This year’s User Conference will be held Jan. 8-11 at the Hilton Orlando and will be bringing more opportunities to learn, share, get inspired and grow than ever before. Attendees will be able to tap into a network of 1,000-plus field service professionals from various industries, regions and business sizes, and will have the option to join trainings and sessions designed for all skill levels and business functions for all WorkWave customers.
Register today by visiting our conference website. Early bird ends Aug. 31!

ServiceBot™ combines operational data and artificial intelligence to interact with prospects, creating new home services customers during the first online interaction WorkWave®, a leading provider of SaaS software solutions that support every stage of a service business’s life cycle, has announced the launch of ServiceBot, a highly successful sales automation tool which makes e-commerce easy via Read more
ServiceBot™ combines operational data and artificial intelligence to interact with prospects, creating new home services customers during the first online interaction
WorkWave®, a leading provider of SaaS software solutions that support every stage of a service business’s life cycle, has announced the launch of ServiceBot, a highly successful sales automation tool which makes e-commerce easy via an artificial intelligence (AI)-enabled chatbot that lives on a company’s website. Formerly known as Lawnbot, ServiceBot will now be available for all service industries, from lawn care to pest control to cleaning, and more.
“At WorkWave, we have made a promise to propel the industries we lead forward, and this means continuing to deliver innovation that helps our customers win and outpace their competition — ServiceBot clearly does that,” says WorkWave CEO David F. Giannetto. “ServiceBot is the first use of AI technology within WorkWave platforms and solutions, and opens the door across the entire portfolio to incorporate this type of technology into other areas that drive operational efficiency or improve the customer experience. Hundreds of our customers are already using ServiceBot to generate new customers 24 hours a day, 7 days a week.”
ServiceBot shows the power of WorkWave’s business model, and its recent expansion to lead multiple industries, by bringing its greater resources to bear, helping Lawnbot to evolve into ServiceBot which can now support any home service business. ServiceBot automates the sales process and allows consumers to purchase, schedule and pay for service visits right on their website, through AI-driven, human-like interactions. ServiceBot is seamlessly integrated into WorkWave’s industry-leading platforms including Real Green SA5 and is currently being integrated into PestPac, with ServMan and WinTeam soon to come.
With ServiceBot, customers can offer service to potential customers at any moment. As a mobile device-friendly, 24-hour, one-stop-shop sales automation tool, ServiceBot is able to sell to customers wherever they are, at any time.
Notable ServiceBot features include:
- Complete branding aligned with individual businesses
- Real-time pricing tables to ensure the most accurate quotes
- Optimization for mobile users
- Safe, secure payment acceptance
- A detailed dashboard to see all sales and lead data in real time
- Ability to generate great reviews with ReviewBot
- Sales enablement across 25 different service categories
To learn more about ServiceBot, visit goservicebot.com.

The 2023 Beyond Service User Conference, being held January 8-11, 2023, in Orlando, once again unites the industry’s leading field service companies with one exciting and impactful event WorkWave®, a leading provider of SaaS software solutions that support every stage of a service business’s life cycle, has opened registration for its 2023 Beyond Service User Conference, one Read more
The 2023 Beyond Service User Conference, being held January 8-11, 2023, in Orlando, once again unites the industry’s leading field service companies with one exciting and impactful event
WorkWave®, a leading provider of SaaS software solutions that support every stage of a service business’s life cycle, has opened registration for its 2023 Beyond Service User Conference, one of the field service industry’s biggest and most exciting events of the year. This year’s conference, being held January 8-11, 2023, in Orlando, Florida, will once again bring together WorkWave experts and customers from its family of brands: PestPac, ServMan, Real Green, WorkWave Service, Coalmarch, Slingshot, Servicebot (formerly known as Lawnbot) and — for the first time — TEAM Software.

Since being acquired by WorkWave in fall 2021, TEAM Software has continued to be a leading provider of software and solutions for the cleaning, janitorial, security and facilities management industries. WorkWave is thrilled to welcome the TEAM Software family and its customers to the Beyond Service User Conference this year, where attendees can not only gain knowledge and build expertise around themes relevant to all field service industries, but also reap the benefits from a conference that offers the opportunity to bring together members of all types of service industries to network, learn and grow together.
“The success of last year’s inaugural Beyond Service User Conference far exceeded what we could have imagined, as we combined the WorkWave family of brands into one exciting and inspiring event for the first time,” says WorkWave CEO David F. Giannetto. “WorkWave has created a unique experience that brings together the most diverse group of service leaders from more industries than found anywhere in the world, all with one thing in common — all are focused on succeeding and growing every area of their service business. We are looking forward to bringing this even more diverse group together again this year as we aim to make the 2023 Beyond Service User Conference our best experience yet.”
The Beyond Service User Conference will feature more than 200 training and thought leadership sessions and customer success stories to empower users to gain expertise across WorkWave’s portfolio of solutions, so they can grow and run their businesses more efficiently. This year’s conference will offer thought-provoking workshops, networking opportunities with 1,000-plus service professionals, and exciting entertainment and social events.
Please visit our website to learn more, and click here to register for the event. Our website will continue to be updated with this year’s keynote speaker, session information and other details.

While many service leaders believe that providing service is the core of their business, it isn’t what ultimately drives their business’s success. Senior service leaders quickly realize it is the ability to win more sales and improve profitability, or their overall financial position, that will ultimately decide the fate of their organization. Aligning a service Read more
While many service leaders believe that providing service is the core of their business, it isn’t what ultimately drives their business’s success. Senior service leaders quickly realize it is the ability to win more sales and improve profitability, or their overall financial position, that will ultimately decide the fate of their organization. Aligning a service organization behind these “non-service” objectives can be challenging, but service leaders who’ve successfully grown their businesses have mastered this complex balancing act.
From the operational efficiencies that can be gained in scheduling, dispatching, service operations, and payment processing, to marketing and lead generation, business analytics and customer communications, every aspect of a field service business can be seen through the lens of creating a better service business that also delivers greater financial return. What, then, is the unusual approach these successful leaders are taking, and how is it driving their success?
Digital transformation – is it worth your time?
Admittedly the talk of “digital transformation” is getting a bit wearisome. At its core it is about using technology to create seamless efficiency across an entire organization, and this message resonates with service personnel. They get it. But the best digital leaders understand it should be thought of as much more if it is going to be worth it. It is the vehicle that allows people to connect with the business, both internally and externally. From appointment scheduling to payment processing, throughout the entire service lifecycle, employees must connect to each other and to customers. And most of these interactions must occur without human intervention so that only the potential problems are highlighted for personal attention. At the same time, digital transformation seen this way also allows business owners to more easily keep track of their teams, manage profitability, communicate effectively, intervene and make more informed business decisions. Just as easily, it expands to include winning new customers, generating online reviews, increasing digital presence, and managing leads.

To successfully transform, a company needs the right technology platform in place. And this technology allows field technicians and back office workers to work more efficiently within their processes, ultimately saving time and money, and creating a better experience for their customers. Service leaders can focus on gaining these operational improvements, but deep down they know that what they are really working on is enabling this much larger transformation in how people communicate.
Open lines of communication
Even before COVID-19 created the need for more distant interactions, the move towards timely and on-point, yet fully-automated customer interactions was underway. Driven by technology, the right field service solution opens the lines of communication not only between employee-to-employee or the technician to the back-office, but most importantly between a company and its customers. Especially with remote work, employees and customers need to stay updated on important information, and be able to easily contact one another.
For example, live notifications when employees arrive on location can help limit customer and field technician interaction in the wake of COVID-19. This improves the experience for customers, because today’s consumers prefer real-time updates from their service partners, while also making the technician’s job easier (and more in alignment with post-COVID expectations). Customers can also receive updates when a job is finished or get notified if there is a change in status, as well as leave reviews and be added to email communications during the time when they are not receiving a service. Opening the lines of communication from the company to field technicians to customers creates an exceptional customer experience, full of trust and transparency, and it also helps increase operational efficiency for the company. In the duality of this message, service leaders find a way to both gain employee support, while also moving their company forward with less fear of change.
The ability to maintain open communication also allows field technicians to easily access the right tools and information they need in order to better do their jobs while onsite. This could include job details, locations, contact information, and even notes on past related jobs, which can also help with cross sell and upsell opportunities. It also includes communication-oriented steps within customer interactions that include activities such as taking payment. Software solutions that have highly integrated payment capabilities create a win-win for both the organization and the customer by offering customers what they prefer (whether it be through credit card, card on file, eCheck, Google Pay, Apple Pay, etc.), while reducing the load on technicians, and speeding the movement of cash through the organization – something every executive cares about.
A better experience does have a hard ROI
According to a recent WorkWave survey of over 150 service companies, online reviews, word of mouth, and referrals from existing customers are the top three ways that these companies are winning new customers. And you can be sure that a customer that will not refer someone else to you, won’t return to you when they have their next service need. All of this relies on a customer having a good experience.
Errors made in the field cost companies far more than they understand. A lost invoice could result in the company never being paid, and never knowing it. And it can result in a frustrated technician that might carry that frustration into the next customer interaction. The right software solution can help reduce both human error in the field, and alert management when potential problem situations like this occur. Perhaps just as important, it makes the technician’s job easier. Technicians running rural routes in the midwest don’t want to carry around customer checks (and potentially lose them) any more than companies want to wait an extra week or two to deposit these checks into their business account. These seemingly small errors and inefficiencies can be prevented, and again, reinforce that the customer, the employees and the company can all win together.
An individual error might ruin the experience for one customer, but when added up they make or break a company – and as socialized as the importance of a good customer experience is these days, employees aren’t going to see it as potentially company-killing. Customers want a partner who keeps them updated not just on their services, but who also keeps them updated about the fact that they are updated. They want a company that runs efficiently and reliably, so that they feel they can trust them. At the heart of doing this effectively lies the right technology, but savvy service leaders know that they have to position technology as something that doesn’t just highlight errors, but helps prevent those errors by making individual employee jobs easier. The end result will be customers that are more likely to call back for another service, enter long-term contracts or make that all important referral.
The hidden ROI in employee satisfaction
One of the few times a client (an owner) completely surprised me in recent years, was when he said that the best thing he ever did to increase employee satisfaction and reduce technician turnover was to implement route optimization. We try to sell route optimization into every customer, not just because we sell software, but because it produces a greater overall ROI than almost any software component we sell.
Owners and executives love huge efficiency boosts, employees usually don’t. He explained that his technicians like providing service, and they hate driving, getting stuck in traffic, and criss-crossing back and forth across their territory day after day. Their frustration goes up and when they get a call to jump ship and go to a competitor they take it. Route optimization reduced this frustration for his employees. Behind the scenes it allowed them to do more of what they love, fixing and installing things, and less of what they didn’t – wasting time.
In today’s technician starved landscape, it isn’t only the customer experience that matters. Great leaders know the employee experience matters too. Tremendous focus has been applied to giving technicians the proper tools and technologies in order to be successful while they are onsite with customers. But the right technology can increase efficiency, while also building employee confidence and satisfaction, which is essential for retention and even recruiting. Simply put, a happier technician is also more likely to provide a better experience and go the extra mile for your customer – win, win, win.
Today, every service operation relies on a field service platform to drive their success. But it is the successful adoption of this technology that will help a company move beyond just thinking of operational efficiency as the key to its success – that technician effectiveness when on-site can yield more than just a better first time fix rate. The key to success at this next level is changing the way service leaders have long thought about service as the main driver of their company’s performance.
Today’s best service leaders understand that the right technology can prevent failure, provide critical information, prepare employees to answer questions, deliver services, and provide accurate, up-to-date information to customers. But it can also control, influence and monitor performance in a way that helps make each employee’s job easier, identifying top performance areas where you can help other employees to learn and improve. All of this can add up to employees who feel their company is investing in them and their abilities by providing tools necessary for the job and increasing efficiency, which has higher job satisfaction. And these great leaders also know that all of these things will add up to the bigger wins that the company needs to truly succeed.
About David F. Giannetto
David F. Giannetto serves as Chief Executive Officer of WorkWave, where he leads all aspects of Sales, Marketing, Customer Service and Success, Product Design and Engineering, Development and Technical Operations. David’s extensive experience across software-as-a-service (SaaS), cloud, service, performance management and emerging technology allows him to further align the WorkWave functions that touch customer needs in a strategic way. David is also a respected thought leader, published author, keynote speaker and frequent writer for national magazines. He authored two books, Big Social Mobile, How Digital Initiatives Can Reshape the Enterprise and Drive Business Results, and was co-author of The Performance Power Grid, The Proven Method to Create and Sustain Superior Organizational Performance. He was also a former columnist with UBusiness Review, Strictly Marketing Magazine and the American Management Association.