Bradford White is here ‘FOR THE PRO’ – Why that’s Important

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At Bradford White, our business is being there for your business. We are proud to be FOR THE PRO®. We recognize that your quality professional installation delivers our quality product right to the customer. So every day, we support you and help you be more successful in a number of important ways.

Bradford White is Here FOR THE PRO® –and Here’s Why that’s Important to You.

At Bradford White, our business is being there for your business. We are proud to be FOR THE PRO®. We recognize that your quality professional installation delivers our quality product right to the customer. So every day, we support you and help you be more successful in a number of important ways.

Bradford White is Loyal to You, the Professional Installer.

Bradford White is committed to quality in everything we do. We recognize that our quality product requires a quality installation.

So while Bradford White remains committed to the highest quality manufacturing, we also remain committed to a quality, professional installation.

We Are Here for You with 24/7 Tech Support.

When you’re in the field working on a Bradford White product, we always have your back. That means you can call for support at any time and get the answers you need – FAST.

At Bradford White we recognize this important truth: when you give quality service to your customer, you are showing them the quality they expect from Bradford White. We see you as our business partner. We are in this together.

Our Exclusive FOR THE PRO® Website Gives You the Tools to Help You Save Time… and Do Your Job Right.

At Bradford White’s exclusive FOR THE PRO® website, you’ll find technical documentation on every Bradford White product. You can search by model number or product name and find all associated technical documents for any of our products. All the information you need is here.

You’ll also get a variety of videos to help you troubleshoot and maintain Bradford White products, as well as smartphone apps and answers to your customers’ most frequently asked questions.

Our online RightSpec® Tools can make your job easier. You can properly size and install, find the Bradford White equivalent for a competitive model, calculate efficiency of a unit and more.

You can stay up-to-date with the latest energy efficiency ratings, so you can help your customers save money. You can also help your customers take advantage of Bradford White product rebates. (This might also help you when you sell products to your customers!)

Grow Your Business with These Valuable Sales Tools.

At Bradford White, we recognize you’re always trying to grow your business (and make more money) while you’re doing your job. So we’ve loaded up our FOR THE PRO® website with valuable tools to help you with that goal.

With our FOR THE PRO® Sales Materials, you can communicate the benefits of Bradford White products more effectively to your customers – and increase your sales! From marketing literature to videos and even webinars, we provide the resources you need to talk about Bradford White products with your customers.

You’ll also find logos, product images and other graphics you can use to create your own digital and print materials to help you better promote your business.

Take Advantage of Valuable Cutting-Edge Training from Bradford White.

Bradford White is committed to providing training to help contractors like you stay on top of all the latest advancements.

Bradford White’s International Technical Excellence Center in Middleville, Michigan is a cutting-edge 18,500 square foot training center where we allow our contractors to go “hands on” the latest technology so they can better serve our customers.

You can also take part in training at our secondary training center in Rochester, New Hampshire. Here you’ll sharpen your skills with various Bradford White hydronics products.

Help Your Customers Find You with Our New, Improved Contractor Directory!

Right now, customers are searching online for Bradford White contractors. You can list your name in our Contractor Directory so local customers can find you FAST. You can also provide details about your business, your skills, photos from recent installations and use valuable lead capture tools to help you connect with interested customers. You’ll find complete information about our Contractor Directory on our FOR THE PRO® site.

Give Your Customers the Financing They Need – with Fortiva® Retail Credit.

Another way that Bradford White is here for you is through our Fortiva® Financing Program. As a Bradford White contractor you may be eligible to give your customers up to $40,000 in financing through this program.

Your customers can use this funding for a Bradford White Water Heater plus other installations, products, repairs, warranties and other service work they might need. You can finance any amount with no minimum. The process is easy, approvals are instant and you get paid FAST.

By offering your customers the financing they need, this program can help you grow your business and increase your income. See our FOR THE PRO® site for details.

Bradford White is here for the professional contractor. Click below to visit Bradford White’s exclusive FOR THE PRO® website.

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