By Heather Ripley ‘Tis the season to be charitable. The holiday season often brings out our country’s most benevolent feelings, but it’s also a great time of year to publicize your company’s charitable donations. Many news outlets tend to focus on what local businesses are doing for the community as an example of the Christmas Read more
Industry Blogs
By Heather Ripley
‘Tis the season to be charitable.
The holiday season often brings out our country’s most benevolent feelings, but it’s also a great time of year to publicize your company’s charitable donations. Many news outlets tend to focus on what local businesses are doing for the community as an example of the Christmas spirit or as part of a year-in-review story.
As a plumbing contractor, you are looking for ways to stand out from your competition, and one way to do that is to publicize your company’s volunteer spirit.
Studies also show that younger generations take a company’s charitable giving into account when making purchasing decisions, and all generations look favorably at successful companies that give back to their community.
Here are three reasons why sharing information about your company’s altruistic programs can help you stand out from the crowd and heighten your reputation.
1. Attract Customers and Retain Talent
As a public relations professional, I speak to many business owners who feel like it’s self-serving to promote their own philanthropic efforts, but our agency highly recommends it, and here’s why: recent studies show that consumers want to know how businesses are supporting good causes. According to a YouGov poll, nearly half of consumers are more likely to buy from a brand that gives to a charity, while only 5% say they are less inclined to do so.
Given those odds, touting your efforts on your social media platforms, through press releases, and on your company’s blog will attract more customers who want to support businesses that care about the issues that are important to them.
In addition to consumer interest, most employees—65%—also prefer to work for companies that value social and environmental causes. Retention experts say that employees are happier when they work for a company that shares their personal values.
Collecting donations and offering volunteer opportunities boosts your employees’ morale and helps them connect with your company and its causes on a deeper level.
2. Boost Your Reputation
As a home service company, it’s imperative that you build trust in your community. Because you work with your customers in their most intimate settings, it’s important they have faith in your work and in your judgment.
By publicizing your philanthropic efforts, potential customers can see that you care. And, if your team also volunteers for activities to help the charities you’ve chosen to support, your company and its employees become more visible in the community.
This type of public relations (PR) associates your brand name with a cause and creates a positive image in the minds of consumers when they see your company name. A great example of this kind of PR is the Dawn Saves Wildlife campaign. As a result of news articles and an intense advertising campaign, people now associate the dish soap with the protection of wildlife after oil and chemical spills, and many consumers prefer to purchase that soap over others because they support the wildlife campaign.
3. Differentiate Your Company
If you’ve ever Googled your industry to see how many competitors you have in your local market, you are aware that you are probably one of several plumbing companies in your service area.
Most likely, their marketing teams are also producing door hangers, designing cool truck wraps, and are monitoring the Search Engine Optimization (SEO) on your website to attract customers. That’s why you need to do something to differentiate your company from your competition, and that “something” involves public relations.
If you have an effective PR partner, they can help you develop stories, social media and blog posts, and press releases about your company’s good deeds and will work to garner media interest in these efforts.
This not only gets you noticed by your local media, it also improves your standing on Google’s search results—the more times your company’s name appears in links outside of your website, the higher you’ll be listed in those results.
The bottom line is that you shouldn’t be afraid to showcase your philanthropic endeavors. But you need to do it tastefully. Building a solid PR campaign or working with a professional PR team can help you differentiate your company and celebrate your efforts while avoiding the pitfalls of sounding insincere.
Heather Ripley is founder and CEO of Ripley PR, an elite, global public relations agency specializing in the franchising, skilled trades and B2B tech industries. Ripley PR has been listed by Entrepreneur Magazine as a Top Franchise PR Agency for seven consecutive years and was recently named as one of Newsweek’s America’s Best Public Relations Agencies for 2024. Heather Ripley was recently named as a 2024 PRNews Top Women honoree in the business entrepreneur category, and she was recently named as ACHR NEWS’ Top Women in HVAC. She is also the author of “NEXT LEVEL NOW: PR Secrets to Drive Explosive Growth for your Home Service Business,” which is now available on all audiobook platforms. For additional information, visit www.ripleypr.com.
By Chris Hondl, Nexstar Network Sales Coach Before I got into sales, I was a teacher. I taught for five years at the elementary level. My wife was also a teacher. At the time, we were newly married, with no kids, and looking ahead to how we were going to afford kids, buy a house Read more
By Chris Hondl, Nexstar Network Sales Coach
Before I got into sales, I was a teacher. I taught for five years at the elementary level. My wife was also a teacher. At the time, we were newly married, with no kids, and looking ahead to how we were going to afford kids, buy a house, and put together all the other pieces that come along with the American Dream.
Unfortunately, our two little teacher paychecks didn’t add up to making that happen. So, I took a stab at getting a second job. I had seen advertisements for the Minnesota School of Bartending and I decided to enroll, with hopes of teaching by day and bartending on nights and weekends. I went through the program and achieved the lifetime certification, which proved I had mastered how to make more than 100 of the most popular cocktails and knew about all the top brand-name liquors.
That was almost two decades ago, and I have yet to make a single drink as an official and employed bartender. In fact, if you were to ask me for any of those 100+ drinks I am “certified” to make, the only one I think I would be able to make you would be one of the simplest: a rum and coke.
You see, I never adopted my newfound bartending skills into practice. I learned the skills, but I never used what I learned afterward.
We see the same thing in our own businesses, don’t we? We send an employee to a session, and they gain all of these new skills and ideas, and then what? They come back to work. And if we don’t actively apply what your employees learned in the field, it’s eventually as if the session never happened. What a waste of time and money!
Recently, I asked the 40+ previous attendees of the Sales Objection Bootcamp about the effectiveness of the bootcamp.
The results I got back from the attendees, four months after the session occurred, generally fall into three buckets:
- We haven’t done a thing with the information we learned at the Sales Objection Bootcamp since we left, and we’re seeing the same results we were getting before the training.
- We realized we have some process issues to fix before we continue with what we learned in the Sales Objection Bootcamp.
- We are following the plan we learned and seeing amazing results!
These answers aren’t in the least bit surprising. It’s just like me and my experience with bartending school. Had I attended the school and then immediately gone out and begun bartending, the skills I had learned at school would have become second nature and helped me realize my goal of making money as a bartender. But since I never practiced what I learned, I ended up in the same place I was in before I attended bartending school: with no results, not retaining what I had learned, and not making money as a bartender.
Participating in the bootcamp is only half of the journey. Putting what you learn into practice is the other, more important half.
There are a lot of sales-focused training courses out there for our industry. Take time to identify the right one for you and your team. For example, the Sales Objection Bootcamp we’ve developed here at Nexstar is an intensive three-day session where your dedicated sales coach comes to your location and works with your team to master their presentations and objections such as: Price, Spouse, Shopping Around and many more.
Want proof that it all works? Here’s feedback from a member who is following the plan and currently seeing incredible results:
Nathan Andreas, owner of , attended Sales Objection Bootcamp with his sales team. Since returning home and practicing what they learned, their closing rate has gone well above their budgeted goal, with one salesperson averaging 69% closing on tech leads and 55% closing on marketed leads. Nathan says the take-aways that have been key to their success are:
- Buying into having a strong sales process before presentation
- Maximizing skills-practice
- Clarifying the objection
- Digging deeper to uncover the real objection
- Using a trial close prior to asking for the sale
- Riding along with his team
So! Are you ready to dramatically increase your sales in FY25? It will take commitment and follow-through. Otherwise, would you prefer to keep getting the same results you’ve always gotten?
Chris Hondl serves as one of two Sales Coaches at Nexstar Network and has more than 15 years of experience in coaching, training, and sales. If you are a Nexstar member and are prepared to implement what you’ve learned in the Sales Objection Bootcamp, contact your Sales Coach for an assist. If you’re not a Nexstar member, but you’re curious to learn more, click here.
The other day I performed a Google search for ‘How to detect an air leak’. Not surprisingly it came up with millions of results, over 18 million in fact. Whether solving the problem in a commercial establishment or a domestic home environment, the majority of search results pointed to one solution. Namely, soapy water! Before Read more
The other day I performed a Google search for ‘How to detect an air leak’. Not surprisingly it came up with millions of results, over 18 million in fact.
Whether solving the problem in a commercial establishment or a domestic home environment, the majority of search results pointed to one solution. Namely, soapy water!
Before we all ridicule the idea as belonging to a bygone era, take a vehicle with a slow puncture to a tyre fitting depot and the chances are they remove the wheel and spin it in water to determine the leak. It’s a simple time proven method for determining leaks from pressurized systems.
But of course, not all equipment can be placed in soapy water. What if a system is known to be losing pressure and yet the lines carrying the compressed air from the source are located 10 metres above the ground, and dismantling the system is out of the question? Thankfully there is a fast and effective solution to hand.
Each time air or indeed any gas, leaks from a pressured system there is an associated sound. If the leak is significant, it can be audible to the human ear and therefore easily identified and rectified accordingly. However, most leaks in high pressure systems are extremely small and are out of the range of a human ear.
Think about a pressured air system on a large factory delivering compressed air from a bank of compressors to various stages of production throughout the manufacturing process. The chances are there are hundreds if not thousands of connections in the form of joints, reducers, valves, elbows, condensers etc. Each of these has the potential to leak small amounts of air, reducing the pressure of the system.
One leak might make very little difference but multiply this by the number of potential leaking joints and efficiency can be significantly compromised. The compressor will seek to compensate for any pressure loss by simply working harder. However, as any engineer will know, compressors can be expensive to operate in terms of energy and therefore will certainly increase an operators energy consumption.
With electricity costs being so much higher in Europe due to geopolitical factors in recent years, most companies are seeking to reduce the amount of energy used. Having a compressor work overtime to compensate for leaking joints is certainly not something senior management would smile about!
These scenarios are certainly not uncommon, in fact one European compressor manufacturer has stated that in some industrial settings, up to 80% of air generated is lot in leaks. So clearly identifying these small leaks can make a real difference to a company’s energy bills.
Although the sound produced by a small leak is inaudible to the human ear a high performance acoustic imaging camera such as the FLIR Teledyne Si2 – LD will have absolutely no problem identifying the source. Launched earlier this year the camera is capable of detecting leaks of 0.05 litres per minute at a distance of 10 metres, meaning those elevated air lines pose no problem for this latest instrument in the FLIR acoustic imaging camera line up.
For closer work the camera is even more sensitive and can detects minute leaks of 0.0032 litres per minute at a distance of 2.5 metres. Coupled with this improvement, the third-generation camera has improved microphones now capable of detecting sounds over an extremely wide frequency range, namely 2 – 130 kHz.
Areas of plant are often dark or dimly lit. for this reason FLIR have fitted the FLIR Si2-series of cameras with two powerful LED lights to make component identification easy even in poorly lit conditions.
Of course, it’s not just compressed air that the camera is capable of detecting; noise emitted by any escaping gas is identified by the powerful microphones. However that’s only part of the story.
The FLIR Si2-LD has built in software termed Industrial Gas Quantification. If the leaking gas is ammonia, hydrogen, helium, or carbon dioxide, very commonly used gases in a number of industries, the software is capable of quantifying the financial loss caused by the leak. By simply entering factors such as the cost per litre, the software identifies the amount each leak is causing over a given period of time. Such data is invaluable to financial analysts and senior management within an organisation.
It goes without saying that the financial considerations are only one aspect of leaking gas. The gases mentioned above all carry significant health hazards and can present a variety of dangers to personnel if allowed to leak for any period of time. Ammonia and carbon dioxide can cause serious breathing problems and asphyxiation even in smaller concentrations, whereas hydrogen can explode in the presence of oxygen. Clearly the cost of such problems goes way beyond any financial considerations.
We’ve come a long way since the ‘soap and water’ approach. See how the latest technology from FLIR Teledyne can help in reducing downtime, lower energy bills and improve safety in your organisation.
Visit www.flir.com or contact you local FLIR Teledyne agent or distributor.
Author: Darrell Taylor
Email: Darrell.Taylor@teledyne.com
Written By Josh Koplin Consider this scenario: You’re online shopping, hopping from one site to another, comparing products and prices. You find a product you like, but there’s no price listed. How likely are you to reach out to the company for more information? If you’re like most consumers, you’re not going to waste your Read more
Written By Josh Koplin
Consider this scenario: You’re online shopping, hopping from one site to another, comparing products and prices. You find a product you like, but there’s no price listed. How likely are you to reach out to the company for more information? If you’re like most consumers, you’re not going to waste your time; you’ll just move on to a site that gives you what you need.
In today’s digital-first world, the business landscape, particularly within the HVAC industry, has dramatically evolved. Transparent and efficient online quoting is now crucial because it directly influences homeowners’ decisions. Reducing barriers to contact and providing clear, transparent information are essential for building trust with customers and preventing them from turning away to seek other options.
Shifting Homeowner Demographics
This shift can be traced back to our increasingly digital lifestyle as well as changing homeowner demographics. According to the National Association of Realtors, millennials currently constitute the largest share of home buyers at 38%, followed by Gen X at 24%. Additionally, The Builders Daily reports that Gen Z accounted for 15% of first-time homebuyer mortgage applications in 2023, a figure that is expected to rise. These younger, digital-native generations demand quick and accurate information, especially when making significant decisions like home investments.
Building Trust Through Transparency
Marcus Sheridan’s exploration of consumer psychology in “They Ask You Answer” provides a stark reminder of the importance of transparency in pricing.
“The absence of price information doesn’t just inconvenience potential buyers; it actively drives them away,” Sheridan wrote in his book. “The modern consumer doesn’t just give up; they move on to someone who will meet their needs for information transparency.”
This perspective is especially relevant in the HVAC industry, where decisions are both infrequent and significant, making the stakes of transparency even higher.
Reflecting this, a recent survey from Clear Seas Research and The ACHR NEWS reveals a compelling trend: 71% of all homeowners express a preference for transparent online pricing and the figure jumps to 100% among Gen X and younger demographics. This data not only emphasizes the importance of clear pricing but also signals a shift towards greater consumer empowerment and expectation, challenging HVAC companies to adapt swiftly or risk losing out to more transparent competitors.
The Critical Role of Speed in Service
The concept of ‘speed to lead’ emphasizes the importance of quick responses to customer inquiries, which is vital in the HVAC industry. Equally crucial is the ‘speed to quote’, especially for younger generations who are accustomed to immediate gratification. The relationship between quick quote delivery and customer satisfaction is clear, particularly in industries like HVAC where timely decision-making is crucial. Speedy responses to quote requests reflect a company’s efficiency and responsiveness, qualities highly valued by today’s consumers.
Strategies for Fast, Accurate Quotes and Instant Gratification
Shifting homeowner demands and evolving demographics necessitate a strategic adaptation by HVAC contractors. This requires not only the implementation of best practices such as training customer service representatives and integrating digital tools like CRMs, texting platforms, but also new and innovative online sales tools. The ‘speed to quote’ race begins as soon as a potential customer lands on a contractor’s website, and using new online sales tools allows contractors to capture these potential customers and convert them into closed sales.
Adopting these new technologies not only meets the growing expectations for transparency, speed, and convenience but also ensures that contractors are aligned with the needs of Gen X, Millennial and Gen Z homeowners. By streamlining the quoting process and maintaining a focus on transparency, HVAC companies can significantly enhance their market appeal and meet the demands of a new generation that prioritizes quick, clear, and efficient service.
Josh Koplin is a co-founder of EDEN, a Seattle-based startup with a mission to empower contractors with innovative technology, helping them to grow their businesses and provide exceptional customer experiences. Founded in 2021, EDEN provides a digital sales enablement tool to help HVAC contractors provide quick and accurate instant quotes for HVAC systems. By leveraging technology to provide prices and detailed breakdowns of eligible incentives and expected utility savings online, EDEN helps promote high-efficiency systems that contribute to sustainability and benefits both homeowners and contractors. For more information, visit https://www.e-denhomes.com/.
By Tim Burge Recent insights from Bloomberg and the U.S. Bureau of Labor Statistics highlight a pressing issue within the U.S. economy: a notable shortage of skilled tradespeople, especially plumbers, leading to significant service delays and broader economic concerns. This shortfall is not confined to plumbing alone but spans across all trades, including installation, maintenance Read more
By Tim Burge
Recent insights from Bloomberg and the U.S. Bureau of Labor Statistics highlight a pressing issue within the U.S. economy: a notable shortage of skilled tradespeople, especially plumbers, leading to significant service delays and broader economic concerns. This shortfall is not confined to plumbing alone but spans across all trades, including installation, maintenance, and repair sectors. With an estimated 582,100 job openings emerging annually in these areas, the urgency to bridge this gap cannot be overstated.
Historically, trades careers have been deeply rooted in familial traditions, with expertise meticulously cultivated through years of apprenticeship and where knowledge is passed down from one generation to the next. However, as we surge forward in a digital age characterized by swift technological progress, the traditional charm of trades careers has waned, particularly among younger generations. The consequences of this shift are profound, touching not only on the crisis of labor availability but also on the operational efficiency and enduring viability of essential services. Simply put, without skilled technicians in trade jobs, critical aspects of infrastructure cannot be maintained.
However, the rise of emerging technologies is beginning to rectify the problems accumulated from a tradespeople shortage in the United States and beyond. These technologies allow for quicker access to information for these workers, as well as easing the managerial issues found by service managers.
AI as a Catalyst for Change
Artificial intelligence (AI) is emerging as a transformative tool in addressing the labor shortages within the trades. By simplifying troubleshooting and operational tasks, AI technology makes trade jobs more accessible and appealing to a technologically adept generation. This integration not only aims to fill the current gap but also to ensure the sustainability and appeal of trades careers for the future. The automation of complex diagnostic tasks into more manageable procedures reduces barriers for newcomers, enhancing the trade’s attractiveness and easing the pathway for new talent. In lieu of relying on the knowledge of veteran tradespeople — a group of workers retiring in droves from their trade careers —, AI can take the role of a mentor and copilot for those looking for answers on the job.
The Nature of Trade Jobs is Changing
As AI streamlines technical tasks, there’s a notable shift in the trade job landscape towards a more customer service-oriented focus. Customers are expecting more and more out of those they hire to complete their service jobs. This evolution means that soft skills such as communication, empathy, and problem-solving are becoming increasingly crucial. The role of tradespeople is expanding beyond the technical to encompass customer engagement and service, positioning them as both skilled technicians and valuable customer advisors.
This shift, supported by AI, presents an opportunity to redefine the trades, making them not only about technical proficiency but also about building strong customer relationships. By prioritizing soft skills alongside technical knowledge, tradespeople can better meet the evolving needs of their communities, ensuring the profession remains relevant and respected in an increasingly automated world.
Attracting the Next Generation
The average age of skilled tradesmen in the United States is 55, making the oncoming retiring age of many of those in the trades industries a critical issue. Today’s youth are digital natives, and their integration into the trades requires a shift in perception — viewing these careers as not only hands-on but also technologically advanced.
Demonstrating how AI and other digital tools can enhance job performance, efficiency, and satisfaction is essential. By leveraging technology, we can make these jobs more desirable, highlighting the innovative aspects of trade work that align with the interests and skills of younger generations.
Future-Proofing Through Technology
The adoption of AI in the trades also plays a pivotal role in ensuring the longevity and resilience of these services. With technology, we can optimize operations, reduce errors, and enhance service delivery, thus ensuring that the essential services provided by tradespeople remain robust against future challenges.
Moreover, the financial implications of not addressing this gap are significant. Research from AI and data company Aquant indicates that the cost of poor-performing talent can be up to 80% higher than that of top performers. This discrepancy underscores the importance of leveraging AI to not only attract but also retain and train high-performing talent, ensuring the economic viability of these trades.
What the Future Holds
As we navigate the challenges posed by labor shortages in the trades, AI stands out as a crucial ally. Its ability to simplify diagnostics, attract new talent, and ensure the sustainability of essential services highlights the importance of technological integration in the trades. While the implementation of AI and other digital tools represents a departure from traditional methods, it is a necessary evolution to address current challenges and future-proof these vital industries.
The dialogue on integrating AI into the trades is ongoing, and experts are continuously exploring innovative approaches to leverage technology in addressing the labor gap. By embracing AI, the trades can not only overcome current obstacles but also secure a robust, efficient, and sustainable future.
About Tim Burge
Tim Burge, Director at Aquant, specializes in using advanced technologies to address real-world business challenges. With a strong background in the B2B software industry, his ability to merge technical know-how with business needs has made him a vital asset in driving innovation at Aquant, especially in the field service and contact center sectors.