Industry News

Contractors and Technicians Embrace AI to Advance Skill Sets and Grow Businesses with Solutions Announced at ServiceTitan’s Annual User Conference

ServiceTitan, a leading software platform built to power the trades, today announced additions to its AI-powered technology for residential and commercial contractors. The latest solutions unveiled at Pantheon 2024 include a transformative AI assistant that will work across ServiceTitan’s suite of products, along with new applications for sales and call centers. Powered by Titan Intelligence, the company’s own purpose-built AI solution for the trades, these innovations empower contractors to automate, predict, and optimize their entire business.

“At ServiceTitan, we’re empowering our customers to do more than just unlock efficiency – we’re giving them the comprehensive tools they need to thrive in a rapidly-changing world, where AI is transforming nearly every industry,” said Vahe Kuzoyan, president and co-founder at ServiceTitan. “I’m thrilled to be expanding our suite of technology to equip our customers with the tools they need to work smarter, communicate efficiently, sell more effectively, and grow faster.”

The new features and solutions introduced at Pantheon 2024, ServiceTitan’s annual user conference, include:

• Contact Center Pro is an always-on, AI-driven contact center for the trades that simplifies multiple communications channels to increase revenue, lower costs, and improve customer service. Powered by Titan Intelligence virtual agents, it’s a multi-channel solution that brings phone, email, web, and social into a Universal Inbox, with guidance from a virtual assistant.

• SalesPro is an AI-powered solution to help technicians excel at sales. As AI-powered sales tools become more common, SalesPro is the first to focus on the trades. Most technicians are not sales experts but do much of a firm’s selling by necessity due to their regular customer interactions. Powered by Siro, SalesPro helps technicians gain confidence by analyzing their interactions through AI and suggestions, utilizing expert training content. It also connects technicians with peer-to-peer coaching to unlock their inner sales pro.

• TI Assist revolutionizes customer decision-making across ServiceTitan by bringing AI, predictive insights, risk analysis, personalized recommendations, and deep automation to ServiceTitan with intuitive, easy-to-use TI personal assistants. Across roles and responsibilities, all users can use TI Assist to do their jobs more efficiently.

“At ServiceTitan, we are obsessed with making our customers as successful as possible,” said Ara Mahdessian, co-founder and CEO of ServiceTitan. “To do this, we continually strive to build innovative software, powered by AI, to help them run and grow their businesses. By delivering actionable insights and automated technology, we help contractors stay focused on what they do best—serving their customers and providing top-tier service, all while unlocking new opportunities for revenue growth and sustained profitability.”

To learn more about all of the new features and announcements at Pantheon 2024 visit the Pantheon Live Blog.

Scorpion’s AI-powered solutions drive local business growth through first-party data and insights, ensuring higher ROI

Scorpion, the leading provider of digital marketing technology and services, today announced the launch of RevenueMAX, a complete collection of digital marketing solutions created to drive maximum revenue for home services
businesses. Powered by Scorpion AI and Scorpion’s team of service industry marketing experts, RevenueMAX helps home services businesses get found online, chosen by those prospects, and know exactly what’s driving revenue growth from their marketing investments.

“For the first time, service businesses can go beyond traditional lead generation. They can now use high-quality lead and customer data to fully optimize their marketing strategy for the best return on investment”, stated Rustin Kretz, CEO and Founder of Scorpion. “RevenueMAX drives every part of a business’s digital marketing strategy, and uses first-party lead and customer data to optimize digital advertising campaigns across Google, Bing, Meta, Thumbtack, and other lead generation partners integrated with Scorpion. The result is more valuable revenue and better customer growth.”

RevenueMAX isn’t just about optimizing ads—it’s about creating a comprehensive digital marketing strategy for long-term growth. By leveraging first-party data and Scorpion’s advanced AI, home services businesses can now take control of every aspect of their marketing. From managing digital ads to understanding what drives customer decisions, businesses using RevenueMAX have seen a 12x return on their investment since its initial beta launch.

“RevenueMAX is focused on driving the growth that matters most—revenue,” said Kretz. “We’ve created a solution that delivers transparency, efficiency, and a direct connection between marketing investments and revenue outcomes. It’s a game-changer for service businesses looking to optimize every part of their marketing strategy to drive more profitable revenue.”

Scorpion’s two decades of expertise in digital marketing, combined with significant investments in AI, allows RevenueMAX to bring businesses:

• Greater conversions with AI-enhanced websites, landing pages, chat, and scheduling tools; including integration with ServiceTitan Scheduling Pro.
• Better marketing ROI, with a data-driven approach to channel, geography, and service-type performance.
• Real-time insights into lead quality and revenue attribution by marketing channel through seamless customer relationship management (CRM) and field service management (FSM) integrations.

For franchise, consolidators, manufacturers, and private-equity backed businesses, RevenueMAX includes multi-location insights, which provides those groups with roll-up reporting and benchmark data across their portfolio of companies.

“Over the past 18 months, consumer demand has tightened and advertising has gotten more expensive for home services businesses,” said Jamie Adams, Chief Revenue Officer at Scorpion. “We partner with some of the largest and fastest growing franchise and multi-location businesses nationwide. Now more than ever, they must have access to the most critical KPIs driving revenue growth so they can quickly identify how each location is performing relative to others in their brand or portfolio. Our multi-location insights gives them the visibility they need.“

RevenueMAX provides business owners with a clear understanding of what’s driving their success, eliminating guesswork and inefficiencies so they can focus on operating and growing their business. To learn more about RevenueMAX and how local businesses can transform their digital marketing strategies and drive growth visit scorpion.co/revenuemax.

Watts has announced the launch of its fourth and final quarterly sweepstakes of the year, themed “Smart & Connected Living.” This marks a significant milestone as Watts concludes its year-long celebration of the company’s 150th Anniversary.

Starting October 1, the company invites its network to spread the word and build anticipation for an exciting lineup of tech-savvy prizes.

In addition to the Q4 sweepstakes, water industry professionals are reminded to enter for a chance at the grand prize—an all-expenses-paid trip for two to Boston, MA.

How to Participate:

For more information, interested parties are encouraged to visit watts.com/150sweepstakes. For the official rules, including how to enter, eligibility requirements, prize package details, and how to enter at no-cost, please visit watts.com/150sweepstakesrules.

The global business training, coaching and implementation organization will be on hand at the annual event to discuss growth strategies for the home service industry

Sept. 26, 2024 – CEO Warrior, a global business training, coaching and implementation organization for service business owners, will be on hand to discuss innovative growth strategies for the home service industry at the Plumbing-Heating-Cooling Contractors National Association (PHCC) CONNECT 2024 conference in Birmingham, Alabama, Oct. 7-10. CEO Warrior will be at Booth No. 705 during the event.

“As leaders in instruction and continuous education in the skilled trades space, PHCC CONNECT is a must-attend event,” said CEO Warrior CEO Scott August. “This show attracts the best and brightest in the trades service sector. It also caters to leaders in these organizations who make the decisions on how to spend their training dollars. CEO Warrior’s value-added advantage is that we not only help leaders overcome the obstacles they face when trying to grow and scale their companies, but we also understand the skilled trades industry.”

August said most of CEO Warrior’s coaches and mentors came up through the residential and commercial service industry and have real-world experience. CEO Warrior Director of Sales and Marketing Sandy Papavero, Director of Business Development Caroline Moriarty and Director of Advisement Jason Noel, who each have more than 10 years’ experience helping business leaders, will be at the booth to answer questions.

CEO Warrior advisors Caroline Moriarty, Jason Noel and Sandy Papavero, clockwise from left, will be at Booth No. 705 at PHCC CONNECT 2024 Oct. 7-10 in Birmingham, Alabama, to discuss the importance of ongoing training and mentorship.

“Our advisors have built and managed successful home service companies and know this market and what it takes to compete in it,” August said. “As this conference shows, effective training is the cornerstone of any thriving home service business. At CEO Warrior, we believe that ongoing training not only helps employees improve in their roles, it also instills a mindset of continuous improvement and customer-centric service.”

CEO Warrior not only provides training and mentoring for business leaders in the home service and skilled trades industries, the company has also developed a partnership program with some of the industry’s leading product providers and service leaders to provide innovative products and meaningful knowledge to its members.

PHCC CONNECT 2024 is an annual conference hosted by PHCC, a national trade organization for plumbing and HVAC contractors and technicians and has more than 3,500 plumbing and HVACR open shop and union businesses and 65,000 technicians. Approximately 125 state and local association affiliates are part of PHCC’s chapter network.

This year’s PHCC CONNECT 2024 conference, held at the Birmingham-Jefferson Convention Complex, will feature more than 20 educational sessions covering topics like finance, business management, legislation, regulatory issues, influencer marketing, sales and marketing strategies, and the latest in artificial intelligence (AI) technology.

For more information about CEO Warrior and the training sessions offered to those in the home service industry, visit https://ceowarrior.com/.