Max Rohr

Optimal plumbing system design combines best practices on both sides of the flange. Designing, installing and maintaining perfect loops ensures that we deliver superior comfort, energy efficiency and reliability to our customers. Cody Mack and Max Rohr welcome Grundfos industry expert Becky Henderson from The Perfect Loop training series to discuss domestic hot water recirculation systems during this extended edition of Coffee with Caleffi™. The Read more

Optimal plumbing system design combines best practices on both sides of the flange. Designing, installing and maintaining perfect loops ensures that we deliver superior comfort, energy efficiency and reliability to our customers. Cody Mack and Max Rohr welcome Grundfos industry expert Becky Henderson from The Perfect Loop training series to discuss domestic hot water recirculation systems during this extended edition of Coffee with Caleffi™.

The Perfect Loop is a hands-on and complimentary contractor training series that combines both companies’ expertise in sustainable plumbing and hydronic technologies.  In this special edition of Coffee with Caleffi, we are proud to offer the series in a convenient, virtual fashion.

You’ll learn:
→ Sizing basics: GPM, pipe sizing, friction loss
→ Balancing basics: Valve choices and commissioning
→ Mixing basics: Valve choices and piping
→ Preventing recirculation creep
→ Cross connections
→ Maintenance: Tips and Tricks

Becky is Grundfos lead key account manager and is responsible for seven rep agencies covering 13 states. She enjoys running, motorcycle riding and spending time with her daughter in her free time. Becky has the innate ability to make learning fun and engaging.

Cody has nearly 20 years’ experience as installation contractor, service technician, application engineer, training manager and now product manager for Caleffi. Our audience will appreciate his thoughtful yet humorous content delivery combined with his practical, common sense product approach.

Max is Caleffi education and industry engagement manager leading interactions with trade associations, committees, industry initiatives and collaborative manufacturer partners.  Max – a self-described “energy nerd” – has 20+ years of work experience in installation, distribution, manufacturers’ representative and manufacturing roles. Max is a self-described “energy nerd.”

Coffee with Caleffi technical training webinars are free and intended forcontractors, engineers, designers and wholesalers. By submitting your webinar registration, you are consenting to email communications to keep you up-to-date on industry news.

It’s easy to join us!  Simply register today.

A Certificate of Attendance is emailed to attendees following the webinar equivalent to 1.5 PDH for continuing education.   Please verify with your state/province for fulfillment compliance.

Caleffi North America, Inc. announces the promotions of six employees. The moves help position Caleffi for continued growth and demonstrates the company’s commitment to leadership cultivation. General Director and CEO of Caleffi North America, Mark Olson, noted, “We no longer are a small company. The latest appointments recognize the achievements of these veterans to date Read more

Caleffi North America, Inc. announces the promotions of six employees. The moves help position Caleffi for continued growth and demonstrates the company’s commitment to leadership cultivation.

General Director and CEO of Caleffi North America, Mark Olson, noted, “We no longer are a small company. The latest appointments recognize the achievements of these veterans to date and add to our growing team of leaders and future leaders. What they all have in common is a passion for what they do and the ability to inspire others to do likewise.  They contribute greatly to Caleffi’s innovative leadership in the marketplace while creating a fun, family-type culture to be associated with.”

Mike Schreiner named Chief Technology Officer

Schreiner is Caleffi’s most senior employee having joined in 2002. He is the latest member appointed to the Board of Directors. Comments Olson, “Mike heads all of our operational and engineering activities. Whether involving decisions on product designs, materials, patents, supplier development, or IT infrastructure, Mike is our lead. His grasp of all things technical is impressive. Caleffi would be lost without him.”

Mary Olson named Marketing Director

Olson joined Caleffi in 2007 and most recently served as Manager, Digital Communications. “Mary has been personally involved with every key Caleffi marketing initiative. Her creativity, project management skills and understanding of big data has been integral in making Coffee with Caleffi and idronics highly recognized industry programs. Look out for more big things –  she’s got loads of talent on her team,” said Mark Olson.

Jesus Saavedra named Warehouse Manager 

A 14-year veteran, Saavedra’s management development includes operational training at Caleffi facilities in England and Italy.  “Jesus is keenly observant. He doesn’t miss much activity on the floor and recognizes when and how to coach his staff. He’s multilingual and provides a comfortable communication bridge for our employees who primarily speak Spanish. Our warehouse operations are in good hands with Mr. Saavedra at the helm.”

Dan Phelps named Senior Manager, Planning and Customer Service

Phelps joined Caleffi in 2015 as warehouse manager and head of inventory planning and purchasing.  “Dan kept our fulfillment rates high through years of rapid growth, shifting mix and supply-chain volatility.  He’s a real numbers guy, thorough and can be depended on to just get ‘er done. Dan’s detailed knowledge of our order-to-assembly-to-shipment processes will benefit our already favorable customer service reputation.”

Cody Mack named Product Manager

Mack joined Caleffi seven years ago and most recently served as Training and Education Manager.  “Our product management since inception has been largely by committee. Now we require focused leadership. Cody has a keen understanding of hydronic products and applications. With his intuitive mind, he’s a natural fit for this important position. He will be joined by a new Plumbing Product Manager being recruited for presently.”

Max Rohr named Manager, Education and Industry Engagement  

Rohr joined Caleffi in 2020 serving as Training and Education Manager. In this newly created position, Rohr will take on the lead for Caleffi’s engagement with trade associations, committees, industry initiatives and collaborative manufacturer partners. Comments Olson, “Max is creative and a take-charge addition to our team.  He is widely known and respected within the industry, providing a credible voice and representation of Caleffi.”

EPISODE 1:  The Color of Heat Monday, Jan. 25 6:30-7:30 pm CST There is a new sheriff in town!  Bob “Hot Rod” Rohr is back in the saddle for this 2021 edition of Shop Talk.   We’ve partnered up with Mechanical Hub to offer you a real good time. In Episode 1 Hot Rod will yarn Read more

Monday, Jan. 25
6:30-7:30 pm CST

There is a new sheriff in town!  Bob “Hot Rod” Rohr is back in the saddle for this 2021 edition of Shop Talk.   We’ve partnered up with Mechanical Hub to offer you a real good time.

In Episode 1 Hot Rod will yarn the hour away talking shop about thermal imaging and how it can help buckaroos young and old alike in the field.  He will share tips from the shop with a few infrared photos to boot.   Watch for a giveaway.  One ace-high member of our audience will take home a FLIR C3-X thermal camera.  Yee-haw!

Shop Talk, Shop Talk Showdown, Bob Rohr, Max Rohr, Caleffi North America, Hot Rod Rohr, thermal imaging, FLIR, hydronics, HVAC, plumbing

It wouldn’t be a Showdown without a duel.  Sheriff Hot Rod will moderate a spirited debate between guest speaker Eric Aune of The Hub and Max Rohr of Caleffi.

You’ll learn:
→ What role does a thermal imaging camera play in modern mechanical systems?
→ If you find yourself in a hole, the first thing to do is stop digging; a.k.a. troubleshooting
→ How important is insulation on the side of a radiant slab?
→ How can you get the most accurate readings from a thermal camera?
→ Could you even use it to decide between zone pumps and zone valves for your next project?

Don’t know “Hot Rod“? Recently recognized with the 2020-2022 Carlson-Holohan Industry Award of Excellence, he effortlessly shares his 35+ years’ of experience as a contractor and currently serves as a training and education manager at Caleffi.

Eric, owner of Aune Plumbing and Heating and operating partner of the popular Mechanical Hub website, is driven to learn and motivated to teach. Aune specializes in radiant heating, high efficiency hydronic systems and – in his own words – is a “tool nut”.

Max is a self-described hydronics and thermostat nerd. He has worked in the hydronics and solar industries for 20 years in the installation, sales and manufacturing sectors. Like father, like son Max, currently serves as a training and education manager at Caleffi.

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Caleffi North America proudly announces our newest Education and Training Manager, Max Rohr.  He will partner with Caleffi representatives to offer product and system design training for engineers, contractors and wholesalers.  Rohr has worked in the plumbing and hydronics industry since early childhood with his father, Bob “Hot Rod” Rohr.  After college he interned at Caleffi headquarters Read more

Caleffi North America proudly announces our newest Education and Training Manager, Max Rohr.  He will partner with Caleffi representatives to offer product and system design training for engineers, contractors and wholesalers.  Rohr has worked in the plumbing and hydronics industry since early childhood with his father, Bob “Hot Rod” Rohr.  After college he interned at Caleffi headquarters in Italy for a year.

Photo (l-r): Max Rohr and Bob “Hot Rod” Rohr both serving as Caleffi Training and Education Managers

“I’m excited to be back in the Caleffi family!” said Rohr. “Education isn’t an afterthought at Caleffi; it is in the DNA of the company culture. Now I get to jump back into an exceptional training team. Not everyone gets to work side by side with a Carlson-Holohan Industry Award of Excellence winner to develop training materials,” added Rohr of working with his father.

“We have the strongest technical training staff in the industry. The addition of Max to the team solidifies Caleffi’s dedication to providing our customers with the highest quality support and training,” said Roger Corrente, Director of Sales.

Playing it Cool with Radiant Thursday, May 21, 2020 12 p.m. – 1:00 p.m. CDT Radiant heating is a widely recognized technology, one that’s respected for delivering superior comfort and energy-efficient operation. But what about the ability for radiant cooling solutions? Take good notes! Guest speaker Max Rohr, REHAU Marketing and Academy Manager, will explain the Read more

Playing it Cool with Radiant
Thursday, May 21, 2020
12 p.m. – 1:00 p.m. CDT

Radiant heating is a widely recognized technology, one that’s respected for delivering superior comfort and energy-efficient operation. But what about the ability for radiant cooling solutions? Take good notes! Guest speaker Max Rohr, REHAU Marketing and Academy Manager, will explain the physics of absorbing heat energy through a network of pipes and discuss application considerations for an energy efficient system design for radiant cooling.

You’ll learn:

→ Is comfort a number on a thermostat? Do designers have more or less more control options?
→ Why are hybrid radiant/forced-air systems the best way to handle sensible and latent loads?
→ Condensation?! No sweat. How do you avoid condensation in a radiant cooling system?
→ What is the most humid U.S. city with a radiant cooling project?
→ What inputs does your control system need to operate a radiant cooling system?
→ What are the most common installation types for radiant cooling projects?

Max Rohr is a graduate of the University of Utah. He currently serves as REHAU Academy Manager (Leesburg, Va.). Max is a self-described hydronics and thermostat nerd. He has worked in the hydronics and solar industries for 20 years (or however many years Hot Rod is willing to admit to the Division of Child Labor) in the installation, sales and manufacturing sectors.