Max Rohr

Max Rohr has been appointed Director of Education and Technical Marketing, a newly created function within Caleffi North America, Inc. In this capacity, Rohr will lead the ideation, development and execution of Caleffi’s training platforms including the idronics™ design journal series, Coffee with Caleffi™ monthly webinars, Caleffi Academy field training and Ask Caleffi blog and podcasts. He will also ensure technical data, designer tools and installer information remains firmly integrated within the mainstream market communications of the company.

Stated CEO Mark Olson, “A cornerstone to Caleffi success from the start has been our Excellence in Education. The size and complexity of our programs and ambition to continue leading in compelling educational approaches justifies a singular focus”.  Adds VP of Sales Roger Corrente, “Our customers often express how valuable our training is. Max is now integral to continuing the creative education initiatives that help our sales and rep teams succeed”.

After college Rohr interned at Caleffi headquarters in Italy for a year.  “It was an incredible opportunity to learn about manufacturing, shoulder-to-shoulder with a team that is so dedicated to quality control. Caleffi is committed to long-term employee development and that always stuck with me,” Rohr reminisced.

Before rejoining Caleffi in 2020, Rohr spent five years at REHAU as Marketing and Academy Manager (Leesburg, Va.) and five years in outside sales with Shamrock Sales Inc. (Denver) and broadening his overall channel experience.  He holds a bachelor’s degree in behavioral science and health from the University of Utah.

Three Keys to Hydronic System Protection

Maintaining the health of water-based fluids circulating within hydronic systems is paramount in protecting components and maximizing efficiency. Proper air, dirt and magnetic separation are three keys for optimal system performance. Designers and installers might hang their hats on using high-performance separators, however, best practices for hydronic systems may call for a more complex approach.

Rest assured!  Bob “Hot Rod” Rohr, Cody Mack and Max Rohr will cover the basics of these devices and then treat our audience to a lively debate.

You’ll learn:
→ What is the difference between baseline and high-performance air, dirt and magnetic separation?
→ Why do I still have an air issue?
→ What is the best method for replacing fluid that leaves a system?
→ Shop Talk Showdown: Do you leave the AutoFill on? Yes or no?

Don’t know “Hot Rod“? A 2020-2022 Carlson-Holohan Industry Award of Excellence honoree, he travels from sea to shining sea for Caleffi North America, sharing his 40+ years’ of experience as a plumbing, radiant heat and renewable energy contractor. He is a regular contributor to industry magazines where Hot Rod brings his rubber-to-the-road experiences to life.

Cody has 20 years’ experience as installation contractor, service technician, application engineer and serves as national training manager for Caleffi. Our audience will appreciate his thoughtful yet humorous content delivery combined with his practical, common sense product approach.

Max is Caleffi education and industry engagement manager leading interactions with trade associations, committees, industry initiatives and collaborative manufacturer partners. He has 20+ years of work experience in installation, distribution, manufacturers’ representative and manufacturing roles. Max is a self-described “energy nerd.”

Coffee with Caleffi technical training webinars are free and intended for contractors, engineers, designers and wholesalers. By submitting your webinar registration, you are consenting to email communications to keep you up-to-date on industry news.

It’s easy to join us!  Simply register today.

A Certificate of Attendance is emailed to attendees following the webinar equivalent to 1.0 PDH for continuing education.   Please verify with your state/province for fulfillment compliance.

Optimal heating system design combines best practices on both sides of the flange. Designing, installing and maintaining perfect loops ensures that we deliver superior comfort, energy efficiency and reliability to our customers. Back by popular demand, Max Rohr welcomes Grundfos industry expert Brent Cunningham from The Perfect Loop training series to discuss hydronic heating systems at the next Coffee with Caleffi™ webinar on Thursday, Oct. 20 in an extended edition from 12 noon – 1:30 p.m. CDT.

Cunningham is Grundfos HVAC OEM Business Development Manager serving as a sales engineer in the commercial and OEM business units. He enjoys cycling, running, skiing and other outdoor activities.

Rohr is Caleffi Education and Industry Engagement Manager leading industry connections with trade associations, committees, industry initiatives and collaborative manufacturer partners. He describes himself as an “energy nerd.”

The monthly educational webinars are free and are intended for engineers, contractors, designers and wholesalers. A Certificate of Attendance is emailed to attendees following the event for continuing education audits.

Please visit our website at www.caleffi.us for schedule details or register here today.

Optimal plumbing system design combines best practices on both sides of the flange. Designing, installing and maintaining perfect loops ensures that we deliver superior comfort, energy efficiency and reliability to our customers. Cody Mack and Max Rohr welcome Grundfos industry expert Becky Henderson from The Perfect Loop training series to discuss domestic hot water recirculation systems during this extended edition of Coffee with Caleffi™.

The Perfect Loop is a hands-on and complimentary contractor training series that combines both companies’ expertise in sustainable plumbing and hydronic technologies.  In this special edition of Coffee with Caleffi, we are proud to offer the series in a convenient, virtual fashion.

You’ll learn:
→ Sizing basics: GPM, pipe sizing, friction loss
→ Balancing basics: Valve choices and commissioning
→ Mixing basics: Valve choices and piping
→ Preventing recirculation creep
→ Cross connections
→ Maintenance: Tips and Tricks

Becky is Grundfos lead key account manager and is responsible for seven rep agencies covering 13 states. She enjoys running, motorcycle riding and spending time with her daughter in her free time. Becky has the innate ability to make learning fun and engaging.

Cody has nearly 20 years’ experience as installation contractor, service technician, application engineer, training manager and now product manager for Caleffi. Our audience will appreciate his thoughtful yet humorous content delivery combined with his practical, common sense product approach.

Max is Caleffi education and industry engagement manager leading interactions with trade associations, committees, industry initiatives and collaborative manufacturer partners.  Max – a self-described “energy nerd” – has 20+ years of work experience in installation, distribution, manufacturers’ representative and manufacturing roles. Max is a self-described “energy nerd.”

Coffee with Caleffi technical training webinars are free and intended forcontractors, engineers, designers and wholesalers. By submitting your webinar registration, you are consenting to email communications to keep you up-to-date on industry news.

It’s easy to join us!  Simply register today.

A Certificate of Attendance is emailed to attendees following the webinar equivalent to 1.5 PDH for continuing education.   Please verify with your state/province for fulfillment compliance.