Home Service businesses to benefit from focus on maintenance projects as homeowners regain financial flexibility Jobber, the leading provider of home service software, today released its latest Home Service Economic Report: 2024 Q3. The report features expert insights and proprietary data aggregated from more than 250,000 residential cleaners, landscapers, HVAC technicians, electricians, plumbers, and more, who Read more
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Home Service businesses to benefit from focus on maintenance projects as homeowners regain financial flexibility
Jobber, the leading provider of home service software, today released its latest Home Service Economic Report: 2024 Q3. The report features expert insights and proprietary data aggregated from more than 250,000 residential cleaners, landscapers, HVAC technicians, electricians, plumbers, and more, who run their businesses using Jobber.
The U.S. Federal Reserve’s recent interest rate cuts are already showing early signs of impact on consumer spending, bringing cautious optimism for the home service industry. After a slower first half of 2024, Jobber’s data shows increased momentum through the end of Q3, signaling a gradual recovery fueled by improved financial flexibility for consumers. These findings are also supported by the Michigan Consumer Sentiment Index (MCSI), a monthly survey based on interviews that measure U.S. consumer attitudes towards personal finances, business conditions and economic activity.
“As we move through the second half of 2024, we’re seeing encouraging signs for the home service category—especially as financial conditions continue to improve and consumer confidence grows,” said Sam Pillar, CEO & co-founder of Jobber. “At Jobber, we’re committed to helping small home service businesses capitalize on these opportunities, and the data we’re seeing suggests a path toward sustained growth in the months and years ahead.”
Demand for Home Service Outpaces Consumer Goods
Despite fluctuations in new work volume, consumer demand for home services held steady in Q3, with spending on services outpacing consumer goods. Higher average invoice sizes helped stabilize revenue, balancing the variability in new work. As interest rate cuts improve disposable income and consumer sentiment, household spending power is expected to rise, potentially driving further growth in home service demand.
Economists anticipate that the interest rate cuts will continue into 2025, providing greater affordability in areas like mortgage rates and financing for home improvements. This environment is expected to boost activity across both the housing and home service markets as consumers look to invest in essential home maintenance and renovation projects.
The housing market remains closely tied to demand for home services, and recent data indicates a promising future for this sector. While certain indicators, such as construction spending, new permits, and housing starts, have shown temporary stagnation, the cumulative effect of rate cuts is projected to revitalize the market by mid-2025. Rising home equity and expected increases in home improvements will drive demand for both discretionary and essential projects, pushing projected annual spending to $477 billion by Q3 2025, nearing previous peak levels.
Jobber’s report includes insights on the four key segments within the home services category, revealing trends in consumer spending and business resilience:
- Green: The Green segment, which includes lawn care and landscaping, saw early growth in 2024, though activity slowed in Q3 except for July. Despite economic pressures, median revenue remained stable as homeowners prioritized smaller, recurring outdoor maintenance over large renovations.
- Cleaning: Cleaning services, including residential and commercial cleaning, have seen rising median prices but declining volumes in 2024. While new work scheduled fluctuated due to reduced consumer spending, service providers have maintained stable revenue growth by increasing prices and focusing on premium offerings.
- Contracting: The Contracting segment, covering services like electricians and HVAC, experienced a downturn in new work scheduled by late Q3. Nonetheless, median revenue stayed steady, likely due to pricing adjustments and a shift toward higher-value projects.
- Construction: Construction services, including residential and commercial projects, have seen an improvement in median revenue as consumer spending shifts toward maintenance and improvements. However, new work scheduled continued to decline in Q3, reflecting cautious spending amid the gradual economic recovery.
“The 2024 Q3 Jobber Home Service Economic Report shows a promising outlook for the home services sector as interest rate cuts start to boost consumer spending and demand,” said Abheek Dhawan, Senior VP, Strategy & Analytics at Jobber. “With rising home equity and a shift toward maintenance projects, we anticipate steady growth as financial conditions improve. The sector is well-positioned to benefit from an aging housing stock and increased focus on essential updates, setting the stage for sustained demand and expansion through 2025 and beyond.”
To download the Jobber Home Service Economic Report: 2024 Q3, visit: https://getjobber.com/home-service-reports/nov-2024/
New integration marks CallRail’s commitment to expanding investment across the home services category CallRail, the AI-powered lead intelligence platform, today announced an integration with Jobber, the leading provider of operations management software for home service businesses. With this integration, mutual customers—such as landscapers, plumbers, HVAC technicians, and painters—will get a better understanding of the performance of Read more
New integration marks CallRail’s commitment to expanding investment across the home services category
CallRail, the AI-powered lead intelligence platform, today announced an integration with Jobber, the leading provider of operations management software for home service businesses. With this integration, mutual customers—such as landscapers, plumbers, HVAC technicians, and painters—will get a better understanding of the performance of their acquisition channels and gain deeper insights into those leads to win more business without having to leave the Jobber platform.
By connecting to the CallRail app in the Jobber app marketplace, service pros will be able to see how potential leads discovered their business, the connection between the marketing sources and keywords that led to booked jobs, and view the communications history each lead had with their business.
“Teaming up with Jobber continues our longstanding commitment to supporting home service professionals as the only lead intelligence software directly integrated into technology that services pros are already using everyday,” Marc Ginsberg, CallRail CEO, said. “Our technology automatically surfaces actionable insights from calls and highlights the marketing activities that are bringing those leads. Now, these insights are available within the Jobber platform and connected with job-specific data to help service pros know what’s bringing their most profitable jobs.”
While the home service category continues to see a steady demand for services, advertising costs have increased significantly, causing many businesses to rely on lower cost lead generation services. The partnership will specifically enable mutual customers to easily access unprecedented details about customer journey, from lead to job, as well as unparalleled access to customer conversation data through CallRail’s Conversation Intelligence® platform. This will be especially important in 2024 as service pros will need to consider alternative ways to grow revenue and save on costs according to the latest Jobber Home Service Economic Report.
“Spending money on marketing can be intimidating for home service businesses, which often operate on tight budgets where every dollar counts,” said Sam Pillar, CEO and co-founder of Jobber. “These entrepreneurs want assurance that their hard-earned dollars are being invested efficiently. At Jobber, we want to take the guesswork out of running a successful home service business and provide the right tools for service pros to win work faster. This integration with CallRail is a great example of how we are doing that.”
“Marketing is critical to the success of our home services business, but wasting money on ads that don’t bring in leads can be detrimental,” said Branden Sewell, Owner of Seal Pro Painting. “Knowing where leads are coming from helps me know which marketing strategies are working effectively, and which ones need to be adjusted or scrapped. It saves time, money, and allows our business to focus on what matters most: booking jobs and getting paid.”
To learn more about how home service pros can make the most of this partnership, visit: https://callrail.com/blog/jobber-integration-easier-lead-management
From now until September 30, 2024, contractors in the Northwest can earn an additional $500 for every qualifying heat pump water heater they install, thanks to the Bonneville Power Administration’s (BPA) Comfort Ready Home program. To participate, contractors must be enrolled in the Comfort Ready Home Residential Contractor Network and join the Greener Water Heater promotion. The heat pump water Read more
From now until September 30, 2024, contractors in the Northwest can earn an additional $500 for every qualifying heat pump water heater they install, thanks to the Bonneville Power Administration’s (BPA) Comfort Ready Home program.
To participate, contractors must be enrolled in the Comfort Ready Home Residential Contractor Network and join the Greener Water Heater promotion. The heat pump water heaters must be listed on the BPA Qualified Products List and be installed in a single-family or manufactured home in a participating utility’s territory in Oregon, Washington, Idaho and Montana. See additional terms and conditions.
Heat pump water heaters use significantly less energy compared to standard electric units and according to ENERGY STAR can save families as much as $5,600 over the lifetime of the appliance. By participating in the Greener Water Heater promotion, contractors are providing their customers with the best value in water heating, as heat pump water heaters:
- Deliver more hot water than a standard electric resistance tank when properly sized
- Can be installed with little-to-no additional plumbing work
- Offer a 10-year manufacturer warranty on tank and parts
- Often include smart features like leak detection and Wi-Fi connectivity
Contractors will receive payments for each qualifying installation reported to Comfort Ready Home during the promotion period. They can also access free marketing materials for heat pump water heaters, personalized support from a Comfort Ready Home Field Specialist and on-demand training.
The Greener Water Heater promotion is part of Comfort Ready Home’s mission to help lower energy use in homes across the Northwest by connecting contractors, utilities, and homeowners to energy-efficient solutions.
For more information on the program, visit ComfortReadyHome.com/greener-water-heater-promotion.
Taco Comfort Solutions has partnered with Contractor Rewards, a free program designed to reward professional contractors, plumbers, builders, and remodelers for buying the industry’s leading products. Customers earn points on Taco’s heating and plumbing products that can be redeemed for thousands of possible rewards – anything from movie tickets to tools or live events and Read more
Taco Comfort Solutions has partnered with Contractor Rewards, a free program designed to reward professional contractors, plumbers, builders, and remodelers for buying the industry’s leading products.
Customers earn points on Taco’s heating and plumbing products that can be redeemed for thousands of possible rewards – anything from movie tickets to tools or live events and vacations. Taco’s full catalog of residential heating and plumbing products is eligible. Points are earned on circulators, zone valves, or switching relays that were going to be purchased anyway.
Enroll today and use the bonus code GreenRewards to earn 200 points, free. This jumpstart is Taco’s way of saying “thank you” to loyal customers. Signing up is free and only takes a minute. Just go to ContractorRewards.com and answer a few questions.
For questions, email ContractorSupport@ContractorRewards.com or call 1-877-286-7064.
CMM Platform Driving Increased Revenues for Home Service Brands, Double Revenue at Camp Digital Annually Founded just four years ago in the expansive Home Services category valued at over $650 billion, the women-led Twin Cities-based digital marketing company formerly known as Home and Local Services has rebranded as “CAMP Digital.” The official announcement was made Read more
CMM Platform Driving Increased Revenues for Home Service Brands, Double Revenue at Camp Digital Annually
Founded just four years ago in the expansive Home Services category valued at over $650 billion, the women-led Twin Cities-based digital marketing company formerly known as Home and Local Services has rebranded as “CAMP Digital.” The official announcement was made in Austin, Texas, at a special event hosted by CAMP Digital during the annual Super Meeting of the Nextstar Network. Last week, CAMP Digital also announced its expansion to the West coast after a new office recently opened in Portland.
The rebrand reflects how the fast-growth company is changing the way HVAC technicians, plumbers and electricians, roofers and others do business by offering them its proprietary software tools and process to better manage their marketing messages, ad spend online and service capacity more effectively and economically – in real time.
CAMP Digital offers its customers a Capacity Managed Marketing (CMM) platform, driven by its proven Capacity Protocol Optimization (CPOP) software, which gives companies a strategic edge in managing their marketing dollars and workflow. The innovative and disruptive B2B technology is heating up revenues for many North American brands/customers and experiencing its own electrifying growth.
Revenue has doubled every year since its inception by twin sisters and serial entrepreneurs, CEO Katie Donovan (nee Stapleton), COO Meg Stapleton and Chief Strategic Officer, and fellow co-founder Thom Johnson, a veteran marketing guru and the creator of CAMP Digital’s CMM platform. CAMP Digital’s CMM expertise also has made it a coveted Google Premier Partner, based in part on CAMP’s $70 million annual ad spend and its outstanding performance in home services. It was recently named to Inc. magazine’s “Inc 5000” for 2022 – placing at position 365 in its first year of eligibility.
“The dedicated customers we work with daily like Southern Trust Home Services, a family run and operated Plumbing, Electrical and HVAC business in Roanoke, VA., understand how CAMP Digital can positively impact their business,” notes Donovan. “We helped Increase their average customer tickets with better leads and overall lead volume/conversions to 43.72%. Most importantly, we helped them maximize the return on ad spend: Overall conversions across the entire account yielded an amazing increase of 176.98%! – and resulted in a 60.19% increase in revenue to the business for Q1 of 2022 vs Q1 of the previous year.”
“Our new name readily reflects who we are and what we can do to streamline our customers digital marketing investments and maximize their ROI,” adds Meg Stapleton. “CAMP communicates directly with our advertising engine to dynamically distribute compelling offers through digital channels that align with their current business needs in real time. This is particularly important in the industry we support, since home services is a very low interest, high intent category. The average consumer is in the market for less than 72 hours and expects / requires resolution quickly. So, when our customers like Southern Trust and others widely succeed, we do too.”
“Home Service companies everywhere live and die by calls coming into their call centers. But how consumers find them – and how fast service providers can respond – often determine whose trucks are on the road to revenue versus those idling on the street,” notes Johnson. “Our Capacity Managed Marketing (CMM) bundles dynamic lead generation, scalable website creation and marketing messaging. And it allows service providers to minimize ad spend, in a strategic package –hence the name CAMP — Capacity And Marketing Platform.”
“CMM simply delivers HVAC technicians, plumbers and electricians, roofers and others the flexibility to price higher – when demand is high – and to price lower when demand is down – in real time. The system also helps better control ad spend: If a company is at capacity, spending is dialed back, saving decision-makers money, time, and reputation.”