plumbers

New integration marks CallRail’s commitment to expanding investment across the home services category

CallRail, the AI-powered lead intelligence platform, today announced an integration with Jobber, the leading provider of operations management software for home service businesses. With this integration, mutual customers—such as landscapers, plumbers, HVAC technicians, and painters—will get a better understanding of the performance of their acquisition channels and gain deeper insights into those leads to win more business without having to leave the Jobber platform.

By connecting to the CallRail app in the Jobber app marketplace, service pros will be able to see how potential leads discovered their business, the connection between the marketing sources and keywords that led to booked jobs, and view the communications history each lead had with their business.

“Teaming up with Jobber continues our longstanding commitment to supporting home service professionals as the only lead intelligence software directly integrated into technology that services pros are already using everyday,” Marc Ginsberg, CallRail CEO, said. “Our technology automatically surfaces actionable insights from calls and highlights the marketing activities that are bringing those leads. Now, these insights are available within the Jobber platform and connected with job-specific data to help service pros know what’s bringing their most profitable jobs.”

While the home service category continues to see a steady demand for services, advertising costs have increased significantly, causing many businesses to rely on lower cost lead generation services. The partnership will specifically enable mutual customers to easily access unprecedented details about customer journey, from lead to job, as well as unparalleled access to customer conversation data through CallRail’s Conversation Intelligence® platform. This will be especially important in 2024 as service pros will need to consider alternative ways to grow revenue and save on costs according to the latest Jobber Home Service Economic Report.

“Spending money on marketing can be intimidating for home service businesses, which often operate on tight budgets where every dollar counts,” said Sam Pillar, CEO and co-founder of Jobber. “These entrepreneurs want assurance that their hard-earned dollars are being invested efficiently. At Jobber, we want to take the guesswork out of running a successful home service business and provide the right tools for service pros to win work faster. This integration with CallRail is a great example of how we are doing that.”

“Marketing is critical to the success of our home services business, but wasting money on ads that don’t bring in leads can be detrimental,” said Branden Sewell, Owner of Seal Pro Painting. “Knowing where leads are coming from helps me know which marketing strategies are working effectively, and which ones need to be adjusted or scrapped. It saves time, money, and allows our business to focus on what matters most: booking jobs and getting paid.”

To learn more about how home service pros can make the most of this partnership, visit: https://callrail.com/blog/jobber-integration-easier-lead-management

From now until September 30, 2024, contractors in the Northwest can earn an additional $500 for every qualifying heat pump water heater they install, thanks to the Bonneville Power Administration’s (BPA) Comfort Ready Home program.

To participate, contractors must be enrolled in the Comfort Ready Home Residential Contractor Network and join the Greener Water Heater promotion. The heat pump water heaters must be listed on the BPA Qualified Products List and be installed in a single-family or manufactured home in a participating utility’s territory in Oregon, Washington, Idaho and Montana. See additional terms and conditions.

Plumbers and contractors can earn an additional $500 for every heat pump water heater installed through September 2024.

Heat pump water heaters use significantly less energy compared to standard electric units and according to ENERGY STAR can save families as much as $5,600 over the lifetime of the appliance. By participating in the Greener Water Heater promotion, contractors are providing their customers with the best value in water heating, as heat pump water heaters:

• Deliver more hot water than a standard electric resistance tank when properly sized
• Can be installed with little-to-no additional plumbing work
• Offer a 10-year manufacturer warranty on tank and parts
• Often include smart features like leak detection and Wi-Fi connectivity

Contractors will receive payments for each qualifying installation reported to Comfort Ready Home during the promotion period. They can also access free marketing materials for heat pump water heaters, personalized support from a Comfort Ready Home Field Specialist and on-demand training.

The Greener Water Heater promotion is part of Comfort Ready Home’s mission to help lower energy use in homes across the Northwest by connecting contractors, utilities, and homeowners to energy-efficient solutions.

For more information on the program, visit ComfortReadyHome.com/greener-water-heater-promotion.

Taco Comfort Solutions has partnered with Contractor Rewards, a free program designed to reward professional contractors, plumbers, builders, and remodelers for buying the industry’s leading products.

Customers earn points on Taco’s heating and plumbing products that can be redeemed for thousands of possible rewards – anything from movie tickets to tools or live events and vacations.  Taco’s full catalog of residential heating and plumbing products is eligible.  Points are earned on circulators, zone valves, or switching relays that were going to be purchased anyway.

Enroll today and use the bonus code GreenRewards to earn 200 points, free.  This jumpstart is Taco’s way of saying “thank you” to loyal customers.  Signing up is free and only takes a minute.  Just go to ContractorRewards.com and answer a few questions.

For questions, email ContractorSupport@ContractorRewards.com or call 1-877-286-7064.

CMM Platform Driving Increased Revenues for Home Service Brands, Double Revenue at Camp Digital Annually

Founded just four years ago in the expansive Home Services category valued at over $650 billion, the women-led Twin Cities-based digital marketing company formerly known as Home and Local Services has rebranded as “CAMP Digital.” The official announcement was made in Austin, Texas, at a special event hosted by CAMP Digital during the annual Super Meeting of the Nextstar Network. Last week, CAMP Digital also announced its expansion to the West coast after a new office recently opened in Portland.

The rebrand reflects how the fast-growth company is changing the way HVAC technicians, plumbers and electricians, roofers and others do business by offering them its proprietary software tools and process to better manage their marketing messages, ad spend online and service capacity more effectively and economically – in real time.

CAMP Digital offers its customers a Capacity Managed Marketing (CMM) platform, driven by its proven Capacity Protocol Optimization (CPOP) software, which gives companies a strategic edge in managing their marketing dollars and workflow. The innovative and disruptive B2B technology is heating up revenues for many North American brands/customers and experiencing its own electrifying growth.

Revenue has doubled every year since its inception by twin sisters and serial entrepreneurs, CEO Katie Donovan (nee Stapleton), COO Meg Stapleton and Chief Strategic Officer, and fellow co-founder Thom Johnson, a veteran marketing guru and the creator of CAMP Digital’s CMM platform. CAMP Digital’s CMM expertise also has made it a coveted Google Premier Partner, based in part on CAMP’s $70 million annual ad spend and its outstanding performance in home services. It was recently named to Inc. magazine’s “Inc 5000” for 2022 – placing at position 365 in its first year of eligibility.

“The dedicated customers we work with daily like Southern Trust Home Services, a family run and operated Plumbing, Electrical and HVAC business in Roanoke, VA., understand how CAMP Digital can positively impact their business,” notes Donovan. “We helped Increase their average customer tickets with better leads and overall lead volume/conversions to 43.72%. Most importantly, we helped them maximize the return on ad spend: Overall conversions across the entire account yielded an amazing increase of 176.98%! – and resulted in a 60.19% increase in revenue to the business for Q1 of 2022 vs Q1 of the previous year.”

“Our new name readily reflects who we are and what we can do to streamline our customers digital marketing investments and maximize their ROI,” adds Meg Stapleton. “CAMP communicates directly with our advertising engine to dynamically distribute compelling offers through digital channels that align with their current business needs in real time. This is particularly important in the industry we support, since home services is a very low interest, high intent category. The average consumer is in the market for less than 72 hours and expects / requires resolution quickly. So, when our customers like Southern Trust and others widely succeed, we do too.”

“Home Service companies everywhere live and die by calls coming into their call centers. But how consumers find them – and how fast service providers can respond – often determine whose trucks are on the road to revenue versus those idling on the street,” notes Johnson. “Our Capacity Managed Marketing (CMM) bundles dynamic lead generation, scalable website creation and marketing messaging. And it allows service providers to minimize ad spend, in a strategic package –hence the name CAMP — Capacity And Marketing Platform.”

“CMM simply delivers HVAC technicians, plumbers and electricians, roofers and others the flexibility to price higher – when demand is high – and to price lower when demand is down – in real time. The system also helps better control ad spend: If a company is at capacity, spending is dialed back, saving decision-makers money, time, and reputation.”