Are we beyond using the COVID pandemic years of 2020-2021 as a benchmark for anything moving forward? Ok, this will be my last but I felt that AHR 2024 knocked it out of the park, with attendance numbers equaling that of shows past, pre-pandemic. I actually heard, and this hasn’t been verified as of yet Read more
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Are we beyond using the COVID pandemic years of 2020-2021 as a benchmark for anything moving forward? Ok, this will be my last but I felt that AHR 2024 knocked it out of the park, with attendance numbers equaling that of shows past, pre-pandemic. I actually heard, and this hasn’t been verified as of yet, but the day one on-site registration was nearing record levels. And day two crowds were still buzzing as traffic on the floor filled the aisles. (THIS JUST IN FROM AHR: It was clear to anyone filling the halls on Monday morning of the show that attendance was strong, welcoming 48,034 attendees there to interact with the 1,875 exhibitors spread across North and South Halls. )
To a booth, everyone was satisfied with the turnout and conversations during the show. The show marked a return to business as usual, at a much more accelerated pace. And to think, this is during mid-January, polar vortex temps, no less. (Don’t miss next year’s show February 10-12 in Orlando.)
Technology, innovation and new products dazzled, with heat pumps and the push toward electrification still dominating the topics of conversation. We heard more of VR and simulation training as a trending topic as well, with Artificial Intelligence, Workforce Development, Decarbonization all playing big parts at the show.
The Mechanical Hub team had a busy three days shooting videos in-booth, recording both Make Trades Great Again and Appetite for Construction podcasts, and we were even asked to emcee—and be a part of—a Coffee with Caleffi panel in the Caleffi booth on Monday morning. There, hosts John Mesenbrink and Tim Ward talked with industry bigs John Siegenthaler, Bob “Hot Rod” Rohr, Eric Aune and Andy Mickelson.
The discussion revolved around lifelong learning in the trades: where do these legends go to learn? Forgetting more than most of us will ever learn, Siegenthaler and Rohr talked about outlets for learning and continued training. Aune and Mickelson gave the point of view from a current business owner and working contractor, and the impact of social media in today’s PHVAC trades.
We can’t forget about the after-parties and the go-to for us has always been the Taco event Monday evening. It’s a chance to meet up with old and new friends alike.
One event I had the pleasure of attending—and it was my first time—was the HVAC Tactical Awards extravaganza held at the Planetarium downtown Chicago. I believe this was the fourth annual event, and the tagline, “It’s a mindset” is turning into “It’s a movement.” This was another great event to see good friends, and the idea of night of “Blue Collar Goes Black Tie” can’t be overstated.
The industry needs events like this to showcase the trades in the best, shining light there is. And this event, with the red-carpet entry, exclusive red-carpet interviews, cocktail parties pre and post, and the awards ceremony, give this a gala-type feel, with everyone dressed to the nines, and I think everyone digs that vibe, at least for one night.
Links to AHR Expo Videos:
The Maryville, Tenn.-based public relations agency commemorates a decade serving those in the skilled trades industry across the country Ripley PR, an elite, global public relations agency specializing in the home service industry, marks its 10th anniversary in business by celebrating a decade of providing strategic public relations solutions to clients around the world. The Maryville, Tennessee-based PR Read more
The Maryville, Tenn.-based public relations agency commemorates a decade serving those in the skilled trades industry across the country
Ripley PR, an elite, global public relations agency specializing in the home service industry, marks its 10th anniversary in business by celebrating a decade of providing strategic public relations solutions to clients around the world.
The Maryville, Tennessee-based PR agency was founded in 2013 by CEO Heather Ripley after she decided it was time to leverage her experience and success in marketing and PR to create a world-class agency in her own back yard.
“This anniversary not only marks a milestone in Ripley PR’s professional existence but commemorates the date when I decided to follow my dreams,” Ripley said. “We’ve seen great achievements and growth throughout the years thanks to the fantastic team we have in place, and we now serve contractors and B2B companies in the skilled trades industry from Georgia to California, and from Virginia to New York. We are proud of our journey and hope to continue to provide success to our clients for many years to come.”
Ripley started that journey as an assistant buyer for a national department store before catching the communications bug. She spent the next decade managing PR and marketing campaigns for a variety of companies, including Clockwork Home Services and its three franchise brands, One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky. It was at that organization that Ripley first learned how impactful public relations could be to the home service industry.
She continued to work for other organizations throughout the Southeast until 2013 when she decided to come back to her hometown of Maryville and open her own public relations agency. Beginning with zero clients, Ripley got to work building a PR company that would help home service business owners grow to the next level and achieve their dreams.
In addition to the skilled trades, Ripley PR also specializes in promoting and growing franchising brands and companies in B2B and construction technology and industrial manufacturing industries.
Ripley PR is now considered the No. 1 home service PR agency in the country. The agency has been named to the Forbes list of America’s Best PR Agencies for 2021 and Entrepreneur’s Best PR Agencies for Franchise and is the second largest PR agency in the Knoxville, Tennessee market. The agency offers strategic communications for its clients, including brand awareness campaigns, crisis management, media relations and social media strategies.
In 2021, Ripley released “Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Business” through Advantage/Forbes Books as a way to help home service business owners understand how PR can help them improve their brand awareness. She was also nominated as a finalist for the 2020 Blount County ATHENA Awards and was named to the 2021 PHC News’ Top 10 Women in PHCP.
Ripley is also a regular contributing writer for a variety of trade publications such as Entrepreneur, For Construction Pros and Franchising USA. She has also been a guest on dozens of industry podcasts such as the Business Savvy podcast, Mechanical Hub’s Appetite for Construction, Home Service Success, Power Women of the Trades and PHCPPros: Off the Cuff.
To learn more about Ripley PR, visit https://www.ripleypr.com or call (865) 977-1973.