The manufacturer added 9 new Ambassadors and 2 All-Star Ambassadors to its award-winning social media program, which continues to expand its impact Oatey Co., a leading manufacturer in the plumbing industry since 1916, recently announced that its 2025 social media Ambassador Program will include nine newly added plumbing influencers and four returning Ambassadors. In addition Read more
Thomas Young
The manufacturer added 9 new Ambassadors and 2 All-Star Ambassadors to its award-winning social media program, which continues to expand its impact
Oatey Co., a leading manufacturer in the plumbing industry since 1916, recently announced that its 2025 social media Ambassador Program will include nine newly added plumbing influencers and four returning Ambassadors. In addition, the company designated two of its tenured Ambassadors as prestigious All-Star Ambassadors.
The 2025 class of new Oatey Ambassadors includes Clayton Deeds, Leon Garrett, Mike Caruso, Alan Carlson, Mary-Anne Bowcott, Brian Joyce, Jose Lopez, Keith McGillivary and Zachary Edmond, collectively representing a diverse range of plumbing and building expertise from across North America. The new Ambassadors join returning Oatey Ambassadors Tucker Baney, Nick Hotujec, David Williams, Rob Lupton, Schuyler Mooney and Grant Blundell, as well as several influential alumni Ambassadors.
Oatey Ambassadors are passionate advocates who showcase Oatey and its family of brands through engaging, authentic social media content and activity. Acting as an extension of the Oatey team, Ambassadors collaborate on various initiatives such as social media campaigns, giveaways, trade shows, podcasts, and more to share the story behind Oatey products.
Each year, Ambassadors are invited to attend a two-day event at Oatey University, the company’s premier training center. This immersive experience, known as Ambassador Fest, offers hands-on training, in-depth product discussions, a tour of Oatey’s manufacturing operations, and a visit to Oatey’s world headquarters to meet with associates.
Oatey’s newly designated All-Star Ambassadors include Evan Berns and Shay Lorette, who join existing All-Stars Danielle Browne, Thomas Young, Robert Broccolo and Germaine Nelson. Each of these Ambassadors has been part of the Oatey Ambassador Program for at least two years, displaying an impressive passion for Oatey and a commitment to the Ambassador Program and the plumbing community at large. As All-Star Ambassadors, the influencers remain in the Ambassador Program beyond its standard two-year duration, continuing to enjoy program perks in addition to enhanced partnership opportunities with Oatey.
Over the past year, Oatey has expanded its commitment to supporting Ambassadors in their home territories. This includes an “Oatey on the Road” social media series that spotlights Ambassadors on the job and Oatey swag giveaways for Ambassadors to gift to their local supply houses. The company plans to further expand these initiatives in 2025 as part of its efforts to support Ambassadors online and offline as they grow their businesses and brands.
“Oatey is proud to collaborate with such an incredible group of skilled plumbing professionals through our Ambassador Program,” said Katherine Lehtinen, Senior Vice President of Marketing at Oatey. “As the program continues to evolve, we are sincerely thankful for the dedication and enthusiasm of our Ambassadors. Their passion for Oatey and the work they do inspires us every day. We remain committed to championing their talents, supporting their growth in the industry, and amplifying their voices across the platforms where they publish.”
Individuals interested in becoming a future Oatey Ambassador can submit their information on the Oatey website for consideration. For additional information about Oatey’s Ambassador Program, visit oatey.com.
The plumbing manufacturer welcomed members of its award-winning Ambassador Program to its global headquarters for a two-day immersive event, featuring hands-on training, installation competitions, product ideation and more. Oatey Co., a leading manufacturer in the plumbing industry since 1916, hosted its third annual Ambassador Fest plumbing influencer event last week in Cleveland, Ohio. A key Read more
The plumbing manufacturer welcomed members of its award-winning Ambassador Program to its global headquarters for a two-day immersive event, featuring hands-on training, installation competitions, product ideation and more.
Oatey Co., a leading manufacturer in the plumbing industry since 1916, hosted its third annual Ambassador Fest plumbing influencer event last week in Cleveland, Ohio. A key perk of its award-winning social media Ambassador Program, Ambassador Fest is two-day immersive event for Oatey Ambassadors, focused on providing Ambassadors with robust training and hands-on experiences to enhance and expand their skills as tradespeople and digital content creators.
This year’s Ambassador Fest attendees included Evan Berns, Colin Luttrell, Nick Parlet, Jeff Keller, Nick Meritt, Justin Noftle, Jesharelah (Shay) Lorette, Danielle Browne, Thomas Young, Robert Broccolo, and Germaine Nelson, collectively representing a diverse range of plumbing and building expertise from across North America.
Ambassador Fest, which took place June 8-9 at the Oatey University training facility, featured opportunities for participants to learn about Oatey’s company and products, as well as to share their perspectives and insights from the field. Among the training experiences provided were solvent welding training, an in-depth product expo with Oatey product managers, and tours of Oatey’s manufacturing and distribution facilities. Ambassadors also participated in product feedback discussions, a product ideation competition and the first-ever Ambassador Olympics event, a hands-on application competition. At a meet-and-greet at the company’s headquarters, Ambassadors were spotlighted in a panel discussion and enjoyed networking conversations with Oatey associates. The Ambassadors also helped cheer the Cleveland Guardians to victory on Thursday evening.
Colin Luttrell, sole proprietor of ColinThePlumberLLC in Rochester, N.Y., joined Oatey’s Ambassador Program in January after following other Ambassadors on social media for years. During his first-ever visit to Cleveland, he says he was blown away by the Ambassador Fest experience. “Oatey’s Ambassador Fest is a once-in-a-lifetime trip,” said Luttrell. “After watching all these wonderful people online for years, being able to meet them in person and experience Oatey University first-hand was something I’ll never forget. I can’t say enough about the Oatey staff – their passion for what they do is what makes it so awesome.”
In contrast, this was the third Ambassador Fest for Danielle Browne, a 17-year industry veteran from St. Johns, Newfoundland in Canada, who is better known as “Twig” or “the littlest plumber” within the plumbing social media community. According to Browne, who was a member of Oatey’s inaugural class of Ambassadors, this year’s event was the most robust and engaging yet. “I have been honored to attend Ambassador Fest every year since 2021, and each year I learn more, build more meaningful connections and leave more inspired than ever about my craft. I’ve never encountered a brand more committed than Oatey to supporting the trades, and I am so grateful for the opportunity to represent them as an Ambassador.”
For the Oatey team, the feeling is mutual. “It was our privilege to host our Ambassadors in Cleveland for Ambassador Fest,” said Katherine Lehtinen, Senior Vice President, Brand and Digital Marketing at Oatey. “Oatey is committed to supporting our end users and the skilled trades, and it is our hope that Ambassador Fest and our overall Ambassador Program help our Ambassadors continue to grow, advance and find opportunities, just as they help us to do so.”
For additional information about Oatey’s Ambassador Program, visit oatey.com.