Bradford White Corporation subsidiary recognizes the experienced executive’s contributions to the company and industry with promotion to senior VP and general manager post Bradford White Corporation, an industry-leading manufacturer of commercial, residential and industrial water heating and storage applications, has named Rich Simons senior vice president and general manager of Laars® Heating Systems Company. “I’ve Read more
Water Heaters
Bradford White Corporation subsidiary recognizes the experienced executive’s contributions to the company and industry with promotion to senior VP and general manager post
Bradford White Corporation
, an industry-leading manufacturer of commercial, residential and industrial water heating and storage applications, has named Rich Simons senior vice president and general manager of Laars® Heating Systems Company.
“I’ve often said that Rich is the epitome of a general manager, because he can bring insight and ideas to every facet of the Laars Heating System’s business,” said Bruce Carnevale, president and CEO of Bradford White Corporation. “His broad knowledge base, tireless work ethic and industry experience have made him an invaluable part of our corporate leadership team.”
Simons, a graduate of Case Western Reserve University and the University of Minnesota Carlson School of Business, joined Laars in 2016 as vice president and general manager. His responsibilities encompass the overall operation of the business as well as its strategic direction and financial results. Simons has more than 30 years of experience in the boiler industry.
“The opportunities that we are taking to deliver innovative customer solutions have never been better and we are excited about our future,” Simons said. “It’s about our customers and our people, and as a member of the Bradford White family, I am very proud of what we have accomplished. I believe we embody a customer commitment that is second to none as one of the industry’s premier boiler manufacturers.”
In January, Simons was appointed to the board of directors of the American Boiler Manufacturers Association.
“When Rich arrived at Laars, his priority was to spend time with our customers and manufacturers’ representatives so he could truly understand their needs and learn about any challenges they were experiencing,” Carnevale said. “Under his leadership, the Laars team has brought new products to market in record time and implemented improvements across the major functional areas of the company.”
Includes MagnaTherm® HTD with Tru Trac™ O2 Trim and LAARS LINC™ Controls The new MagnaTherm HTD series of condensing boilers and volume water heaters boasts real time O2 trim compensation that maintains ideal air-to-fuel ratios, full 20:1 turndown on all sizes to match varying load profiles, and the Laars Linc icon-driven control system. On board Read more
Includes MagnaTherm® HTD with Tru Trac™ O2 Trim and LAARS LINC™ Controls
The new MagnaTherm HTD series of condensing boilers and volume water heaters boasts real time O2 trim compensation that maintains ideal air-to-fuel ratios, full 20:1 turndown on all sizes to match varying load profiles, and the Laars Linc icon-driven control system. On board each boiler is the Laars Vari-Prime® pump control that seamlessly matches firing rate to boiler pump flow.
Laars Linc intuitive control system with color touchscreen has an easy to navigate control structure that displays key performance measures, a quick start option, and a USB input for parameter upload. It easily connects to building automation systems via BACnet, and has many other features including the ability to cascade as many as 8 units for up to 32 million BTU/hr. and a combined 160:1 turndown.
Available in six sizes from 1600 to 4000 MBH, Laars MagnaTherm HTD units have stainless steel heat exchangers and deliver AHRI certified 95% thermal efficiency.
Learn more at www.laars.com
At Bradford White, our business is being there for your business. We are proud to be FOR THE PRO®. We recognize that your quality professional installation delivers our quality product right to the customer. So every day, we support you and help you be more successful in a number of important ways. Bradford White is Read more
At Bradford White, our business is being there for your business. We are proud to be FOR THE PRO®. We recognize that your quality professional installation delivers our quality product right to the customer. So every day, we support you and help you be more successful in a number of important ways.
Bradford White is Here FOR THE PRO® –and Here’s Why that’s Important to You.
At Bradford White, our business is being there for your business. We are proud to be FOR THE PRO®. We recognize that your quality professional installation delivers our quality product right to the customer. So every day, we support you and help you be more successful in a number of important ways.
Bradford White is Loyal to You, the Professional Installer.
Bradford White is committed to quality in everything we do. We recognize that our quality product requires a quality installation.
So while Bradford White remains committed to the highest quality manufacturing, we also remain committed to a quality, professional installation.
We Are Here for You with 24/7 Tech Support.
When you’re in the field working on a Bradford White product, we always have your back. That means you can call for support at any time and get the answers you need – FAST.
At Bradford White we recognize this important truth: when you give quality service to your customer, you are showing them the quality they expect from Bradford White. We see you as our business partner. We are in this together.
Our Exclusive FOR THE PRO® Website Gives You the Tools to Help You Save Time… and Do Your Job Right.
At Bradford White’s exclusive FOR THE PRO® website, you’ll find technical documentation on every Bradford White product. You can search by model number or product name and find all associated technical documents for any of our products. All the information you need is here.
You’ll also get a variety of videos to help you troubleshoot and maintain Bradford White products, as well as smartphone apps and answers to your customers’ most frequently asked questions.
Our online RightSpec® Tools can make your job easier. You can properly size and install, find the Bradford White equivalent for a competitive model, calculate efficiency of a unit and more.
You can stay up-to-date with the latest energy efficiency ratings, so you can help your customers save money. You can also help your customers take advantage of Bradford White product rebates (this might also help you when you sell products to your customers).
Grow Your Business with These Valuable Sales Tools.
At Bradford White, we recognize you’re always trying to grow your business (and make more money) while you’re doing your job. So we’ve loaded up our FOR THE PRO® website with valuable tools to help you with that goal.
With our FOR THE PRO® Sales Materials, you can communicate the benefits of Bradford White products more effectively to your customers – and increase your sales! From marketing literature to videos and even webinars, we provide the resources you need to talk about Bradford White products with your customers.
You’ll also find logos, product images and other graphics you can use to create your own digital and print materials to help you better promote your business.
Take Advantage of Valuable Cutting-Edge Training from Bradford White.
Bradford White is committed to providing training to help contractors like you stay on top of all the latest advancements.
Bradford White’s International Technical Excellence Center in Middleville, Michigan is a cutting-edge 18,500 square foot training center where we allow our contractors to go “hands on” the latest technology so they can better serve our customers.
You can also take part in training at our secondary training center in Rochester, New Hampshire. Here you’ll sharpen your skills with various Bradford White hydronics products.
Help Your Customers Find You with Our New, Improved Contractor Directory!
Right now, customers are searching online for Bradford White contractors. You can list your name in our Contractor Directory so local customers can find you FAST. You can also provide details about your business, your skills, photos from recent installations and use valuable lead capture tools to help you connect with interested customers. You’ll find complete information about our Contractor Directory on our FOR THE PRO® site.
Give Your Customers the Financing They Need – with Fortiva® Retail Credit.
Another way that Bradford White is here for you is through our Fortiva® Financing Program. As a Bradford White contractor you may be eligible to give your customers up to $40,000 in financing through this program.
Your customers can use this funding for a Bradford White Water Heater plus other installations, products, repairs, warranties and other service work they might need. You can finance any amount with no minimum. The process is easy, approvals are instant and you get paid FAST.
By offering your customers the financing they need, this program can help you grow your business and increase your income. See our FOR THE PRO® site for details.
Bradford White is here for you, the professional contractor. Click below to visit Bradford White’s exclusive FOR THE PRO® website.
Challenged by an improperly installed heating system resulting in a house that was either above 80° or below 60°F, Joseph Keyes of Heat Tek Heating and Plumbing (Johnson City, N.Y.) was tasked with solving the problem. He first separated the house into four zones. He then created a primary/secondary system using a Caleffi hydraulic separator Read more
Challenged by an improperly installed heating system resulting in a house that was either above 80° or below 60°F, Joseph Keyes of Heat Tek Heating and Plumbing (Johnson City, N.Y.) was tasked with solving the problem. He first separated the house into four zones. He then created a primary/secondary system using a Caleffi hydraulic separator and sized all circulators for precise flow. A Caleffi AutoFill fill valve and QuickSetter balancing valve were also utilized. Not only were the expectations of the home owner AND Mr. Keyes’ himself exceeded, his installation was the January winning entry in the Caleffi Excellence contest.
Heat Tek’s winning entry was determined by most audience votes received during a recently held Coffee with Caleffi webinar. Mr. Keyes was presented with an iPadTM mini by Tom Mahon (Northeast Sales Associates) and Roger Corrente (Caleffi North America). Joe is now a contender for the grand prize: a trip to our global headquarters in Italy. After 12 months, the grand prize winner will be chosen from the 12 monthly winners by a panel of industry experts and Caleffi executives.
It’s not too late to share your design innovation in the Excellence contest. Visit us.caleffiexcellence.com for contest details.
http://youtu.be/cncBFZpmdHQ?list=UUy5qVwECeKwWlUhga7bis1w Read more
http://youtu.be/cncBFZpmdHQ?list=UUy5qVwECeKwWlUhga7bis1w