Watts water

Watts Hosts ‘Social Media Summit’

John Mesenbrink November 29, 2023

This past October, a select group of social media influencers that represent small or mid-sized, light commercial plumbing contractors attended a Watts two-day “Social Media Summit” at the company’s North Andover, Mass. and Franklin, N.H. locations. Guests included Mechanical Hub’s very own Eric Aune @mechanicalhub; Paige Knowles @plumber_paige; Travis Abaire @t.a.p.plumbingandheating; Matt Fleming @allstarplumbinginc; Evan Read more

Watts Social Media Summit, Watts Water, backflow preventer, content creators, Franklin Manufacturing Facility, trades, construction, plumbing

The Watts and social media crew

The purpose of the summit was to develop Watts’ own “rolodex” of online influencers who could help build Watts product excitement and awareness. Hosting a social media influencer summit provided the potential to deepen Watts’ social media influencer connections, assist in digital marketing, and gain contractor-level voice of customer. “Watts welcomed the group plumbers to discuss how social media can play a role in learning and collaborating within the plumbing and piping industry,” said Aune.

Guests were initially greeted to a hearty welcome from Watts CEO, President, and Chairperson of the Board, Bob Pagano. “We were greeted warmly by members of the Watts social media and marketing team, and heard a message from CEO Pagano about his vision for what’s coming next at Watts,” said Berns.

Watts CEO Bob Pagano

Following the opening remarks from Pagano, by an open dialogue on influencer benefits was held hosted by Ryan Kiscaden, Manager, Sales Enablement, with a quick breakdown of the Watts family of products from Shashwat Nath of the Watts Product Team. “After touring their state-of-the-art facility, we were able to ask questions and get our hands on products in their training room,” said Berns.

Abaire continued, “I’ve always liked the products that Watts put out, but to see firsthand the level of care, precision, and pride that actually goes into making their products gave me a whole new level of respect and trust in the Watts brand.”

Director of Training, Greg Gyorda, gives the group a tour of a working Watts mechanical room.

In the afternoon of that first day, the group toured the mechanical rooms and learning center and met with Greg Gyorda, Director of Training, and members of the Watts training team, including Kari Stocks, Training Campaign Manager. “Watts has built a world-class training facility at their headquarters where hands-on technical training is a main focus,” said Aune.

The gang at the Sam Adams brewery

Moreover, “I was impressed with the training facility, as I didn’t realize how many brands are under the Watts umbrella. They had a bit of everything at the training facility to check out and with which to get hands-on,” said Fleming.

Day one concluded with some authentic Boston flavor. “The Watts team showed us some of what Boston has to offer with a tour of Sam Adams brewery and a Boston Bruins game,” said Berns.

On the second day, the group took a one-hour trip to Watts’ Franklin Manufacturing Facility in Franklin, N.H. This facility is a center of excellence in manufacturing Watts’ specialty products that require some level of fabrication. This includes Watts-branded plumbing flow control products. The products that are manufactured at this state-of-the-art, lean facility are used worldwide in various residential and commercial applications. “We were able to tour their incredible manufacturing facilities, and got a look at the many steps that the Watts products go through before we see them on the shelf. It was great to see some of the smiling faces behind the products that we all know and love,” said Berns.

The Hub’s Eric Aune talks with Franklin Manufacturing Facility tour guide Pete Bertagna.

Tour guide Pete Bertagna captivated the group with some of the foundry’s processes, including how the world-renowned backflow preventers are made. “The Franklin factory tour gave us the opportunity to assemble our own backflow preventer from the parts manufactured on site; it was so cool to see the whole process from start to finish,” said Aune.

Fleming assembles his very own backflow preventer.

Fleming concurred, “The factory was also cool seeing all the backflow preventers that I’ve installed for years actually come to life.”

There is a need to continue to simplify plumbing systems and experiences over time. Online social media influencers are a “cog in the wheel” to positively influence the next generation and change perceptions. The Social Media Summit and those content creators that participated are cogs on the Watts messaging wheel. There is a growing need for training programs and education and Watts is taking training very seriously and believe it is key to its success.

The social media crew from l to r: Chris Sbrocco, Eric Aune, Matt Fleming, Travis Abaire, Paige Knowles, and Evan Berns

Overall impressions from the Social Media Summit:

Eric Aune @mechanicalhub:

“Watts has been present in the industry for decades longer than my 25-year plumbing and heating career. Connecting with people who make, design and distribute the products was a special experience of which I’m thankful to have taken part.”

Matt Fleming @ allstarplumbinginc:

“At the end of the day, it was great to get to hang out with all my plumbing peers from across the country. I definitely value the friendships I’ve made through social media, and I always look for to an opportunity to hang with everyone.”

Evan Berns @re.plumb

“The trip was a great opportunity to connect with some of the plumbing and heating industries leading professionals. Overall, it was a great event for Watts to get more involved with the online community and develop their social media presence.”

Travis Abaire @t.a.p.plumbingandheating

“It was really a great and educational experience, and I’m thrilled I was asked to be a part of it.”

Paige Knowles @plumber_paige

“I learned a lot about their environment and training opportunities. Seeing how backflow preventers were made, and being able to make one, was awesome!”

The show that is del-ISH

John Mesenbrink March 25, 2015

The 2015 ISH Show in Frankfurt, Germany, by all accounts, did not disappoint. The show was spectacular and grandiose in size and attendance. In fact, official numbers released from the show indicate record numbers in attendance — 198,000 visitors, a new exhibitor record and a significant increase in the level of international guests. ISH Read more

Navien’s Brian Fenske talks NHB boilers as shown here in a multiple boiler installation.

ISH is the leading exhibition for sustainable sanitation solutions, innovative bathroom design and energy-efficient heating technologies in combination with renewable energies and environmentally friendly air conditioning, cooling and ventilation technology. This year, it once again brought together the sector’s most important subjects at the same time and place, and covered all horizontal and vertical aspects of future-oriented building solutions with the extensive range of products and services to be seen.

Right in their backyard — the Viessmann booth rocked.

The ISH Water section was characterized by sustainable sanitation solutions for individual user requirements arising from the process of demographic change, as well as by innovative water management and drinking-water hygiene. On the Energy side, the focus was on energy efficiency as the second pillar of the new energy paradigm, i.e., the shift away from nuclear power. Modern heating, air-conditioning, cooling and ventilation technologies have a huge potential for cutting energy consumption and represent an important step on the way to achieving climate targets.

Watts displayed its Microflex flexible, insulated piping.

According to ISH, the claim of the being the world’s leading trade fair for the sector was substantiated by a 16% increase in the number of international visitors to 74,100—up from 63.985 in 2013) with the largest national contingents coming from Italy, France, the Netherlands, Switzerland and China. Significant growth in visitor numbers from the USA, Great Britain and Ireland are also evidence of a noticeable economic recovery in important sanitation, heating and air-conditioning markets. Altogether, there were 618 new exhibitors at ISH 2015: 161 of them from Germany, 89 from Italy and 23 from Spain, which indicates a gradual market recovery.

Aquatherm is beta testing its Aquatherm Black radiant in-wall/in-ceiling heating and cooling system — seen here at ISH — at a couple of installations in Chicago.

Yet I had heard that only 4% of total visitors were from the Unites States and finding English-speaking booth attendees proved arduous at times. Look for the Union Jack lapel and you’ve found someone that can speak the language.

Uponor showed the simplicity in installing PEX radiant tubing.

If you haven’t been to ISH, there are 11 pavilions—with multiple levels—that are categorized by the bathroom experience; air conditioning, cooling and ventilation; building and energy technology/renewable energies; installation technology; home and building automation. There is plenty to see so if you plan to visit in 2017—the show takes place every other year—be sure to take as much time as you can. I attended three days at the show and wasn’t even able to see much of the show. “Overwhelming,” said Bob Short, Short’s Plumbing & Heating, Livingston, Montana. “It’s big, but in a good way.”

Additional feedback I received from the show was that the booths were large, clean, modern in appearance, and spacious enough to get around. Some of drawbacks were that a lot of the booths, again, did not have an English-speaking contingent. Also, what you see in this European trade show is, well, just that — European. A lot of the products and technology is not “transferable” to the U.S. based upon code compliance, early adoption or some products and/or technology are years down the pipeline for U.S. use.

Viega, with manufacturing facilities nearby, showed an array of products, from its water initiative program to PVF integration into plumbing systems.

Personally, the show is incredible, but its size can be daunting; wearing a comfortable pair of shoes is a must because you’ll do you good share of walking. I wish the show was a little easier to navigate but the ISH downloadable app was a plus while trying to find favorites to visit. I was issued free Wi-Fi with a press pass, but even that got a little spotty and non-existent at times.

Caleffi’s DIRTMAG magnetic dirt separator can be used to separate impurities, including ferrous ones, in the thermal medium circulating within air conditioning systems.

I was fortunate enough to spend some time—during and after the show—with gracious company hosts Aquatherm and Viega, who both have major manufacturing facilities to the north of Frankfurt, in Attendorn, Germany. I know of several other contractors who were invited by manufacturers to visit the ISH Show and to do some Germany sightseeing. This might be a great way to get an opportunity to go overseas and visit the show.

Wilo’s Stratos PICO pump demonstrated the ability to become SmartHome compatible.

The feedback from the exhibitors was incredibly positive; you can’t deny the traffic in the booths was high. It should be noted that all visitors weren’t wearing their ISH badges, or perhaps they weren’t even issued one. It’s nice to see names on badges to do a little scouting prior to initial introductions.

Grundfos Magna3s on full display at ISH. (complete with insulation?)

Overall, the ISH Show was well worth the trip over the pond. If you can find it in your budget—time-wise and monetarily— I would highly suggest making the trek in 2017.

At the Askoll booth at ISH, the Taco Viridian securely on display.

Riello’s residential burner, with its new digital control box, features reduced electrical consumption and highly stable and reliable low NOx combustion.

erdgas mobil’s goal is to establish compressed natural gas (CNG) and biomethane as alternative fuels of the future while developing their market potential.