Rinnai

Company promotes three and institutes strategic realignment to address demand and customer service  

Since celebrating its centennial in 2020, Rinnai America Corporation has remained committed to advancing the company’s strategic growth initiatives to solidify its positioning as North America’s leading tankless water heater manufacturer. To support the aggressive growth plans the company has set forth, Rinnai has announced the elevation of three leaders in the organization.

Judd Greene has been promoted to Senior Vice President of Administration with responsibilities for Human Resources, Finance and Information Technology. These teams, collectively, provide critical support to Rinnai’s rapid business growth. Greene joined Rinnai in 2009 as Accounting Supervisor, was promoted to Controller in 2013 and VP of Finance in 2018. Prior to joining Rinnai, Greene held leadership positions at several companies including Curtiss-Wright Corporation.

Regarding the organizational changes, Greene stated, “I’m looking forward to working with this talented team as we make improvements to our systems and processes that will empower our internal and external customers.”

Tim Wiley has been promoted to Senior Vice President of Customer Experience with responsibilities for Sales, Marketing, Commercial, Quality Assurance and Customer Care. This team’s primary focus is on the engagement of Rinnai America Corporation’s external customers and enhancing their experiences with the company’s products and services. Wiley joined Rinnai in 2015 as Vice President of Sales and has led the sales organization delivering double-digit annual revenue growth. Prior to his time with Rinnai, Tim held various sales leadership positions at Moen, Inc. and Georgia Pacific.

When asked about his new appointment, Wiley commented, “I’m grateful for the opportunity to have a significant impact on how our customers experience and enjoy Rinnai America’s products and services. We’ve got a phenomenal organization with a rich heritage at Rinnai America, and I’m honored to support our team in aspiring to captivate customers.”

Kevin Headley has been promoted to Vice President of Sales with responsibilities for sales in the US and Canada. Headley joined Rinnai in 2020 as Senior Director of Sales and has taken an active role in developing the organization’s factory direct and inside sales teams. Before his time with Rinnai, Headley held sales leadership positions with a variety of companies including Sub-Zero Group and Whirlpool Corporation.

Headley stated, “I am excited to be a part of the organizational restructure at Rinnai. Captivating customers is one of our six cultural beliefs and this change positions our team to maintain focus and increase our investments in the customer experience.”

The organization’s strategic realignment is designed to enhance operational efficiencies, strengthen prioritization and drive desired growth targets. The objective is to not only centralize and enhance customer experiences but also improve synergies across the company. Streamlining reporting relationships and putting greater emphasis on organizational focus, is an essential step to the execution of the company’s strategic priorities and goals.

“We are excited about our future, and Judd, Tim and Kevin each play a monumental role in our continued success,” said Rinnai America Corporation, President, Frank Windsor. “There are several important elements of our culture that allow us the opportunity to serve those around us by Creating a healthier way of living^® and we are committed to making Rinnai the best company for our customers and team members. These leaders are positioned to drive continued excellence towards our goals and support the growth objectives of the overall enterprise.”

To learn more about Rinnai, visit www.rinnai.us.

As trusted hot water partner for all things installation, prevention and maintenance

Rinnai America Corporation, the leading brand of tankless water heaters, now offers a unique National Accounts program to its commercial business partners. The program is designed to be a turnkey hot water solution for its commercial customers and includes both repair and replacement services.

Rinnai’s one-stop hot water experience for hotels, restaurants and other commercial customers provides 24/7, 365 hot water support to ensure businesses can function at their highest level. Regardless of whether the water heater is a Rinnai unit or not, plumbers will be deployed from Rinnai’s vast network to assess the situation and repair product. If a replacement is needed, the plumber will work with the customer to identify the best solution for their business. And to ensure the customer has the right solution, the program delivers pricing quotes and 100% guaranteed system sizing. Additionally, in order to provide a worry-free solution for its customers, Rinnai handles all aspects of the businesses’ hot water from selecting the plumber to processing payments for the job.

“Hot water is a necessity and a vital part of our customer’s business,” said James Woodruff, Senior Director of Commercial Business for Rinnai America Corporation. “We offer our expertise in water heating as a service to our customers that is turnkey and simple. This allows them to worry less about their business operations while we ensure their hot water is there when they need it.”

Since its inception, the program has grown, now handling anything from small businesses to franchises with up to 1,000 locations. To cater fast services to the growing demand for tankless water heaters, as well as Rinnai’s growing clientele, the company has developed a vast list of contractors nationwide, who are readily available to give quotes and complete jobs when required as part of the Rinnai family.

“Through our extensive contractor network, we can coordinate our premium response program and offer a service that is much-needed by our customers in the industry,” said Rinnai America Corporation’s President Frank Windsor. “We are committed to Creating a healthier way of living, and providing a worry-free, turnkey solution for our customers is a great step towards achieving that commitment.”

To learn more about Rinnai’s National Accounts program, visit www.rinnai.us.

Acquisition is the first step of company’s bold plan to expand in Latin American commercial water heating market

Rinnai America Corporation, the leading manufacturer of tankless water heaters in North America, announced today the acquisition of Industrias MASS, the leader in the commercial water heater market in Mexico. This acquisition marks the first by Rinnai America Corporation and follows the launch of its Strategic Business Initiative announced earlier this year, meant to accelerate the company’s presence via acquisitions and partnerships.

Founded in 1964, Industrias MASS is the leading manufacturer of commercial water heaters in Mexico, with penetration of approximately one-third of the overall commercial segment. With an 86,000 square foot plant and more than one hundred employees across the country, Industrias MASS also specializes in the production of water treatment systems and the manufacturing of commercial tanks that collectively integrate advanced technology, locally manufactured materials, and a best-in-class service network. Their client base spans hospitality, healthcare, food service and other commercial verticals served by offices in Mexico City, Leon, Merida, Monterrey, Guadalajara, and Mazatlán.

“Acquiring Industrias MASS is a critical step in our commitment to the Latin American market,” said Frank Windsor, President of Rinnai America Corporation. “Our goal is to build upon the success of Industrias MASS by further investing in the company, its people, and products as a platform for growth. Through our shared pledge to innovation, as well as a complementary set of products, we’ll fuel growth while also delivering on our brand promise of Creating a healthier way of living^®.”

This strategic acquisition will enable Rinnai America Corporation to establish its local presence in Mexico, for both manufacturing and distribution, through partnership with a clear and established market leader. Industrias MASS’ complimentary product line also includes products which Rinnai has not historically offered, such as water treatment, allowing the company to expand its footprint and offer a broader product portfolio.

In addition, as part of its commitment to success in the region, Rinnai America Corporation has named Victor Molgado as its first Mexico General Manager. Molgado has more than 25 years of experience in local, regional, and international manufacturing operations and was most recently the General Manager for a large joint venture institution in Mexico.

“I’m excited about the opportunity to accelerate Rinnai’s expansion in Mexico in partnership with Industrias MASS,” Molgado said. “The combination of Industrias MASS’ market dominance and Rinnai’s technology and global market leadership unlock great potential for the Mexican market and is the clear choice to accelerate the company’s growth strategy throughout Latin America.”

“The experienced team at Industrias MASS, as well as the in-facility leadership under Victor’s direction, are critical parts of our strategy to capture the growth opportunities we see in the market,” added Windsor.

Through this acquisition Rinnai America Corporation will extend its presence across Latin America, building upon the success of its existing operations in Brazil. The company plans to advance in the region through a combination of organic growth, investment and new alliances to achieve a dominant market share in the commercial water heater market.

To learn more about Rinnai, visit www.rinnai.us.

Kiley will head operations and continue to drive excellence and manufacturing expansion in North America 

Rinnai America Corporation, manufacturer of the number-one selling brand of tankless gas water heaters in North America, announced Shelley Kiley has joined the organization as its Vice President of Operations. Kiley’s extensive knowledge, will help Rinnai continue to grow and expand manufacturing capabilities in North America, including overseeing the completion of its new manufacturing plant in Griffin, Ga. In addition, Kiley has assumed responsibility over all functional areas in manufacturing, supply chain, distribution and logistics.

“I am very excited to join Rinnai America and look forward to leading the operations team as we continue to drive operational excellence and expand our manufacturing capability in North America,” said Kiley. “I look forward to supporting Rinnai, delivering on our promise of Creating a Healthier Way of Living, as well as spearheading the operational initiatives that will continue to drive growth.”

Kiley has cultivated deep experience throughout a 30-year career, having most recently spent three years leading a team of 650 within the supply chain and global operation strategy teams at Larson-Juhl. Prior to that, Kiley had a distinguished 11-year tenure with Moen, Inc. where she rapidly progressed from Plant Manager to holding several executive leadership roles, including Vice President of Global Supply Chain and Manufacturing, where she led 2,000 employees. The knowledge and skills that come from Kiley’s previous roles in leadership and operations, will only be an asset to Rinnai as the company continues its trajectory towards North American expansion.

“We are very excited to welcome Shelley, as she will be instrumental in the continued growth of our manufacturing footprint in the U.S.,” said Frank Windsor, President, Rinnai America Corporation. “She will be focusing on preemptive enhancements to meet needs of our customers and fostering a high-performance team, which will lead Rinnai towards achieving our expansion goals.”

With the addition of Kiley, Rinnai is continuing to demonstrate its concerted investment in its North American facilities, operations and team. Since 2017, Rinnai has introduced its new corporate headquarters in Atlanta, the opening of a state-of-the-art innovation center and is in the midst of building its first North American manufacturing facility in Griffin, Ga.

To learn more about Rinnai, visit www.rinnai.us.